A thread on psychology and political context of adherence to physical distancing in the #COVID19 pandemic:

What’s the latest research evidence?

How can we support adherence?
1/15
2/15
With rising #covid infections and the new variant of the virus, *physical distancing is more important than ever*

Yet both anecdotes and the survey data suggest that adherence to 2m distancing declined in early December following the end of ‘lockdown’...
3/15
UCL survey (data collected up to 13th December) shows that ‘complete’ and ‘majority’ compliance went up during the November ‘lockdown’, but that ‘as these [restrictions] have been eased in the past month, compliance has started to decrease again’

…https://b6bdcb03-332c-4ff9-8b9d-28f9c957493a.filesusr.com/ugd/3d9db5_56829e7218df4524b304636d226a6198.pdf
4/15
ONS weekly survey for data collected period 2 to 6 December noted a drop (albeit small) in distancing behaviour (whereas for other protective behaviours the compliance rate remained high):

https://www.ons.gov.uk/peoplepopulationandcommunity/healthandsocialcare/healthandwellbeing/bulletins/coronavirusandthesocialimpactsongreatbritain/11december2020
10/15
Importantly, levels of public adherence to distancing have have varied over time.

Key public events have affected these psychological factors and hence adherence to distancing...
11/15
In May, a reduction in adherence to distancing appeared to be linked to two developments.

First there was a change in the messaging (from ‘stay home’ to ‘stay alert’); this impacted upon people’s knowledge of the what to do.

https://www.independentsage.org/wp-content/uploads/2020/11/Messaging-paper-FINAL-1-1.pdf
12/15
Second, also in May, there was for a greater alienation from the government in response to the Cummings incident.

https://www.thelancet.com/journals/lancet/article/PIIS0140-6736(20)31690-1/fulltext
14/15
The decline in public adherence distancing today may also be due to a signalling effect:

- Positive publicity around the vaccine (approved December 2nd)
- Announcement of relaxation for 5 days at Xmas (24th November
- Ending of the ‘lockdown’ (December 2nd)
15/15
BUT with rising #covid infections in many areas of the country, and with the new variant of the virus, *physical distancing and other behavioural interventions are more important than ever*
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