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How to Optimise your Checkout Page to Maximise your Revenue on your E-commerce Store(THREAD)
On average, 70% of checkouts are abandoned
Before you can improve your checkout to limit abandonment, you first need to understand why your customers are leaving
There are a number of reasons customers abandon checkout, but these are some of the main causes:
Before you can improve your checkout to limit abandonment, you first need to understand why your customers are leaving
There are a number of reasons customers abandon checkout, but these are some of the main causes:
Unexpected costs or fees that are only added to the order summary at the time of purchase causes customers to reassess the value of the purchase they are making
OFFER FREE SHIPPING + keep Taxes & Fees included in the product price
OFFER FREE SHIPPING + keep Taxes & Fees included in the product price
Forcing users to register in order to proceed creates an obstacle for customers that are ready to buy
Never hinder the customer’s checkout, instead offer guest checkout options. Remember, the goal is to get the customer to put in their payment details as quickly as possible
Never hinder the customer’s checkout, instead offer guest checkout options. Remember, the goal is to get the customer to put in their payment details as quickly as possible
Customers are looking for a fast checkout experience when purchasing online
A complex checkout process that takes too much time & requires too much information to be input leads to abandonment
Only require the customer to put in the necessary information (name/address/email)
A complex checkout process that takes too much time & requires too much information to be input leads to abandonment
Only require the customer to put in the necessary information (name/address/email)
High Converting Checkout Page Strategies:
Clearly display trust badges to give customers peace of mind during checkout
Showing them during checkout gives customers confidence in the platform they’re using and the security it provides
If they don’t feel their details are safe, it’s unlikely they’ll complete the purchase
Showing them during checkout gives customers confidence in the platform they’re using and the security it provides
If they don’t feel their details are safe, it’s unlikely they’ll complete the purchase
Add reviews to your checkout page. Use these reviews to talk about:
-The quick & free shipping
-The great customer service
-The money back guarantee
This should help eliminate any last minute scepticism the customer has
-The quick & free shipping
-The great customer service
-The money back guarantee
This should help eliminate any last minute scepticism the customer has
Offer customers a variety of payment options, prioritising the major payment methods first
The more payment options customers have to choose from, the more customers will follow through to complete purchase
MAKE SURE TO USE PAYPAL
The more payment options customers have to choose from, the more customers will follow through to complete purchase
MAKE SURE TO USE PAYPAL
Use a progress tracker on your checkout page
A progress indicator identifies the stage of the checkout process the customer is at, whilst also outlining all of the steps in the process
This helps customers know how many more steps are left & how long it will take them
A progress indicator identifies the stage of the checkout process the customer is at, whilst also outlining all of the steps in the process
This helps customers know how many more steps are left & how long it will take them
KEEP IT SIMPLE!
Remove the header, remove the footer, remove social media links, no pop ups
You don’t want the customer having any distractions, as the next thing you know they’ll be on Facebook scrolling through their ex partner’s posts
Remove the header, remove the footer, remove social media links, no pop ups
You don’t want the customer having any distractions, as the next thing you know they’ll be on Facebook scrolling through their ex partner’s posts
Offer a one page checkout system on your store
Simplicity is key when it comes to checkout systems
This saves the customer loads of time & means they can quickly checkout and get on with their day
Simplicity is key when it comes to checkout systems
This saves the customer loads of time & means they can quickly checkout and get on with their day
Enable auto complete details at checkout on your store
This will save your customer LOADS of time, and it gives the customer the satisfaction of saving some time, meaning they’re more likely to convert
Customers are used to quick checkouts (ebay/amazon), don’t let them down
This will save your customer LOADS of time, and it gives the customer the satisfaction of saving some time, meaning they’re more likely to convert
Customers are used to quick checkouts (ebay/amazon), don’t let them down
Give customers an option to save the progress of their checkout or their item list for future purchase if they abandon checkout
Set up an auto-save feature so that their cart contents are automatically saved when customers abandon checkout, which helps recover abandoned payments
Set up an auto-save feature so that their cart contents are automatically saved when customers abandon checkout, which helps recover abandoned payments
Send abandoned checkout emails to all customers who forgot to / didn’t for whatever reason complete their checkout
This will make you BANK if used properly
I always like to offer an incentive in the email:
-a discount code
-a giftcard
This will make you BANK if used properly
I always like to offer an incentive in the email:
-a discount code
-a giftcard
