Spotlight: $NNOX (YTD ~161%)

-- $NNOX's mission is to improve access to medical imaging technology.

-- Currently over half the world's population lacks reliable access to medical imaging.

-- Medical imaging is essential for diagnostics and preventative care among other uses.
-- The problem: medical imaging devices are very, very expensive.

-- The equipment alone can cost $1-2M. There are additional costs - up to hundreds of thousands of dollars - for software and maintenance.

-- $NNOX's solution: disruptive technology and business model
-- $NNOX is attempting to bring to market new imaging technology that it has been developing for over 8 years.

-- As opposed to charging customers millions of dollars, $NNOX intends to provide its technology for free where possible (some gov regs prevent this).
-- $NNOX's breakthrough centers on semi-conductor cathode innovation.

-- Based on technology originally developed by Sony and later acquired by $NNOX, the company engineered more energy efficient cathodes that dramatically reduce the cost of an imaging device.
-- At scale, $NNOX expects to manufacture its imaging technology for $10K per unit.

-- Rather than charge for its equipment, $NNOX intends to charge per use.

-- Specifically: $14 per scan with a requirement of at least 241 scans per month.
-- Under this model, $NNOX would make at least $3,374 per machine per month. In other words, it would recover the cost of a machine in 3 months.

-- Importantly: $NNOX's technology has not yet hit the market. It is still going through the regulatory approval process.
-- $NNOX will also be entering a market that is currently dominated by large multi-billion-dollar medical device makers like Siemens and GE Healthcare.

-- In short, it has unproven technology that still needs regulatory approval and will compete against deep-pocketed incumbents.
-- Given its combination of disruptive technology and disruptive business model, $NNOX certainly has massive potential, but there's also a very real risk the company goes bottoms up.
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