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Lucid Motors Research
Lucid was founded in 2007 under the name Atieva and originally focused on building electric vehicle batteries and powertrains for other vehicle manufacturers.
Some of Lucid's 500 employees as of 2016 had previously worked at other car companies such as Tesla and Mazda, including Peter Rawlinson, the former VP of Engineering at Tesla, and Derek Jenkins, the former Head of Design at Mazda North America Operations.
The company has seen investments from Tsing Capital, Mitsui, Venrock, JAFCO, and others, providing an estimated US$131 million by 2016. Venrock, Mitsui, and JAFCO are still current investors in the company.
The company rebranded to Lucid Motors in October 2016 and officially announced its intent to develop an all-electric, high-performance luxury vehicle.
Lucid has completed $700M factory in Casa Grande, Arizona from the ground up, it is the first factory for EV manufacturing in the United States.
The Lucid Air is meant to be the electric alternative to the Mercedes Benz S Class. That means performance matters as much the design, the Dream edition boasts 1,080 horsepower and can travel from zero to 60 mph acceleration in 2.5 seconds.
Lucid isn’t considering $TSLA as a competitor, they’re going after being the Mercedes Benz of EV’s.
Lucid has the experience with creating batteries for electric vehicles, a newly built factory, investors pouring into the company and studios (retail locations) in the US, this is a solid EV company in the making that’s been formulating its business model for quite sometime now.
