This is a terrible piece that has a serious case of US-brain. "Rich man is moved by plight of people he perceives to be like him, hires successful publicist for campaign" is a story that also links Rashford to say, 50% of Conservative members of the House of Lords. https://twitter.com/edwest/status/1341286828356341766

And guess what, those publicists then crow about the success of those campaigns in similarly corporate and dispiriting fashion!

In the real world of the UK, sport has never been immune from that old familiar story. David Gower endorsed the Tories repeatedly in the 1980s! Jamie Carragher funded and campaigned for Andy Burnham in 2010! SAF backed Blair for goodness' sake.

Hard to see how Marcus Rashford is part of a 'new woke development' and not the same tradition as Robbie Fowler, Neville Southall, Jack Charlton, etc. etc. unless to be vocal and black is, in of itself, a 'new woke development'.

This is a remarkable, if entirely unsurprising journey from someone (possibly a Conservative party member) who originally argued that my point was drivel to going 'no, actually, the difference between Rashford and Fowler is that he's black').

In the real world, neither Marcus Rashford in his campaign nor the major political parties in their response to him have 'highlighted certain groups'. Nor would they. Most FSM kids are white! FSM benefits and provides a safety net to everyone.