After spending the last 24 hours looking over the $PTON Procer deal, I am a fan.

• Expertise of 40 years in the business, that comes with an ocean of connections.

• Increased R&D capabilities, with 100+ new R&D employees joining. FR, Peloton has 3,281 employees as of Q2

• Improved manufacturing capabilities in the US, allowing faster shipping of connected fitness products to US consumers.

This was no surprise. Last quarter, William Lynch stated they had intention to share some news on this very matter shortly. He did not disappoint.

Preva, Procer's digitalised fitness experience, boasted over 123,000 connected units across 100 countries, with nearly 100 billion workouts completed on the network.

Access to these, already fitness-loving, users will be superb for the Peloton digital subscription product.

Which we already know is a large lead-driver to the connected fitness products.

In all they are gaining:

- Capacity
- Expertise
- Clear synergies with a company that understand both the hardware & the digital space in this market.

Thumbs up from moi. More tomorrow

$PTON

*typo in the third section of the thread, it was 100 million, not billion*

Be interested to see a little more granular detail on the price paid. I know it was $420 million in cash, subject to usual tish tosh.

But curious about the potential premium they paid to acquire the assets