Hypothesis: "eat your own dogfood" starts being bandied about once Conway's law comes home to roost.

Unfortunately, business then focuses on the quality of the dogfood rather than address hiring/communication/etc processes that caused it to be dogfood instead of human food
this tweet is still baking, but there's truth here. If you are making dogfood, that is because the company culture rewards making dogfood.
Lastly, if your company starts saying "let's rephrase it as 'drink your own champagne'", that is a very particular tell and smell about how Conway's law applies: your company rewards calling things other than what they are.
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