Media companies are in for an Overhaul.

But no one seems to have a clear path for them.

@jarroddicker though has a thesis that can bridge the gap between media cos and the new age creators.

And I strongly align with his ideas.

Here's his New Age Media blueprint -
+ Media, at its core, is about cultivating and serving the audience.

And by building a strong relationship with them, they can and will emerge as leaders in content. https://twitter.com/jarroddicker/status/1334226158058147841?s=20
+ But unlike the past, the future media companies will work like Record Labels.

Artists leads, Brand supports.

Their moats around distribution, publishing, scale has gone. But their expertise to refine and support talent exists. https://twitter.com/jarroddicker/status/1337047241224282113?s=20
+ @jarroddicker calls this simply - 'Media as Labels'.

or Venture Capital for Talent.

Similar to @gregisenberg's 'Product Studio' hypothesis.

And my 'Incubator for Artist' theory. https://twitter.com/jarroddicker/status/1338604666679128067?s=20
+ New Media = Attract Talent → Support them with Resources → Prove their model → Repeat. https://twitter.com/jarroddicker/status/1291823567580135425?s=20
+ Years of Specific Knowledge, give Media Cos an edge.

Creator/Passion Economy is just starting to boom. Media Cos are uniquely positioned to scale this! https://twitter.com/jarroddicker/status/1330930744189968389?s=20
+ Here's how it could work - https://twitter.com/jarroddicker/status/1337045100086636549?s=20
+ Platforms provide only Distribution.

Media Co provides the Infrastructure. Freeing up the creator to create, and providing huge value for the creator in return. https://twitter.com/jarroddicker/status/1336437482938839045?s=20
+ Media Co are Talent Machines.

But lack the marketing chops to differentiate themselves through it.

Creators get all the benefits that a startup gets through a VC. https://twitter.com/jarroddicker/status/1336439145699401730?s=20
+ For Media Co, Talent Acquisition is a great Subscription strategy.

Netflix uses this with Narcos.
Disney with Avengers.
Spotify with @joerogan. https://twitter.com/jarroddicker/status/1330999047344283649?s=20
Case Study of NYT in a Nutshell - https://twitter.com/jarroddicker/status/1330688030538141696?s=20
+ It's clear exposure is moving from single brands to Creators.

Media Cos need to rethink and reinvent. https://twitter.com/jarroddicker/status/1333483258722603014?s=20
@jarroddicker shares a lot of his thoughts in detail on Medium. Follow him there for more insights.

If you liked this -
+ Retweet this thread from the top
+ Follow me @atrayagrawal

I share about passion economy from different lenses of art, business, tech and culture.
And if you're curious about my 'Incubator for Artist' Theory, read it here: https://twitter.com/atrayagrawal/status/1340005524067110913?s=20
You can follow @atrayagrawal.
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