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Building a personal brand is the most powerful content strategy you can have.
7 lessons I learned from studying the great internet wizards of our time.
7 lessons I learned from studying the great internet wizards of our time.
1/ Your Unique Content Is Your Marketing Strategy.
Nobody beats you at being you.
You want to be the only person in the world who does what you do.
Nobody beats you at being you.
You want to be the only person in the world who does what you do.
2/ Once You Have the Media, You Have the Pipes
Your content allows you to test whatever you want. Building a personal brand gives you the ultimate possibility to put out your content whenever you want.
Great content should provoke thoughts.
Your content allows you to test whatever you want. Building a personal brand gives you the ultimate possibility to put out your content whenever you want.
Great content should provoke thoughts.
3/ Your Content Becomes the Product
You put out content, the content gets traction.
You then create a product to fulfill the needs of your audience and by doing so, you create new content.
A great example is @jackbutcher — by sharing proof of work he attracts even more fans.
You put out content, the content gets traction.
You then create a product to fulfill the needs of your audience and by doing so, you create new content.
A great example is @jackbutcher — by sharing proof of work he attracts even more fans.
4/ Bring Your Own Pipes
Rented media enables you to gain traction, owned media allows you to monetize your audience. To successfully build a personal brand, you’ll need both.
Provide tons of free value on Twitter or Instagram. Then, capture those emails for your list.
Rented media enables you to gain traction, owned media allows you to monetize your audience. To successfully build a personal brand, you’ll need both.
Provide tons of free value on Twitter or Instagram. Then, capture those emails for your list.
5/ A Vanity Metric for Deeply Insecure People
Followers are nice, but they don’t pay the bills.
Content that leads you to start a business out of it requires fans. Fans want to stay in touch with you and you with them.
You can build a business from 100 superfans alone.
Followers are nice, but they don’t pay the bills.
Content that leads you to start a business out of it requires fans. Fans want to stay in touch with you and you with them.
You can build a business from 100 superfans alone.
6/ Following ≠Audience. Audience ≠Community.
Building an audience takes effort and time. Growing it to the next level requires even more work. A community is the holy grail.
Choosing one over the other can be a deliberate choice, just know which one you’re chasing.
Building an audience takes effort and time. Growing it to the next level requires even more work. A community is the holy grail.
Choosing one over the other can be a deliberate choice, just know which one you’re chasing.
7/ A Wealthy and Prosperous Future Lies Ahead
For those that are willing to put in the work and put themselves out there with a well thought out strategy.
Building your online presence and audience will be the currency of the future.
The best moment to start is today.
For those that are willing to put in the work and put themselves out there with a well thought out strategy.
Building your online presence and audience will be the currency of the future.
The best moment to start is today.
