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Marketing at Indian VC firms.
(A bastion of dying stories.)
A thread on what's not being done.
(A bastion of dying stories.)
A thread on what's not being done.
Every VC gets updates on their portfolio. Maybe weekly, maybe monthly. Some good. Some bad. Some sugar-coated.
What's indisputable: They have a wealth of knowledge across the board, cutting through industries.
What's indisputable: They have a wealth of knowledge across the board, cutting through industries.
With that wealth of knowledge, each firm has a bird's eye view on multiple sectors.
I don't get why these firms don't:
I don't get why these firms don't:
- Narrate deeply-researched stories about a sector, their functioning, & what makes them tick. There have been a few, but largely, not many have done a good job at this.
- A VC firm is also the de facto marketer of its portfolio. Yet, they seldom market their unique bets.
- A VC firm is also the de facto marketer of its portfolio. Yet, they seldom market their unique bets.
What we see: A random congratulatory message from one of the partners for an arbitrary milestone or a fundraise. 
The 'let me know how i can be helpful' VC meme played out well because of this.
Start by really showcasing your portfolio, talking about the range of challenges a team is tackling... Make it more than just giving money and connections.
Start by really showcasing your portfolio, talking about the range of challenges a team is tackling... Make it more than just giving money and connections.
What we need: Tell us the nuts & bolts of how the deal came to be, anecdotes of what it took to seal it, the many hardships of solving for a market, the untold stories of failures & mistakes made during the early days, the small wins that made huge leaps for the brand, et all...
So many stories, such little storytelling. 
