My husband and soul-mate Peter Sandman just posted "Four Core Risk Communication Messages
for Our Cold Dark Pandemic Winter" -- a longer version and a shorter version -- at the request of our friend Bruce Hennes who runs a crisis communication firm.1/5

http://psandman.com/col/Corona35b.htm

The fourth message and its supporting strategies is likely to be the most surprising to people doing pandemic risk comms now: "We are all in charge of ourselves."

The following tweets have screen shots of these strategies, from the short version. 2/5

Sandman's Four Core Messages for Our Cold Dark Pandemic Winter

Message Four (start): We are all in charge of ourselves.

-The concept of a risk budget.
-Use the risk budget concept as yet another reason to cut slack for other people. 3/5

Sandman's Four Core Messages for Our Cold Dark Pandemic Winter

Message Four, continued: We are all in charge of ourselves.

-Talk about harm reduction as the commonsense replacement for the futile pursuit of zero risk
-Build an individualistic case for pandemic precautions
4/5

Sandman's Four Core Messages for Our Cold Dark Pandemic Winter

Message Four, final: We're all in charge of ourselves.

-It’s important to try to make the rules reasonable.
-But just as important to acknowledge that sometimes a rule might be wise even if it’s a bit arbitrary. 5/5