Democratic messaging, a quick thread.

in wake of Covid bill and how press is inexplicably given McConnell credit, despite fact he blocked crucial aid for 9 mos, i know lots of people are frustrated Dems don't message better.

i am, too! 1/

too many Dem leaders still view the press as being on 'their side' and trust it do the right thing, when so clearly they are not.

instead, press feeds of GOP talking points all the time. 2/

but it's too easy to overlook the fact GOP benefits from billion-dollar $$, right-wing media messaging machine that does its dirty work 24/7

top-rated cable TV 'news.' 8 out of top 10 hits on FB every day. virtually every AM talk radio station in US. newsletters, mags etc 3/

all of it is propped up by billionaire donors. the far right DC movement is drowning in so much $$ they don't know what to do with it all.

meanwhile, Dem donors turn up their noses at media investment, don't think it's a priority. 4/

I launched liberal newsletter this year, Press Run. I'm incredibly thankful for the reader support; 35K have signed up.

I run a one-man shop, zero Dem donor support.

if i were doing same newsletter from the right, I'd have staff 4, $$$ donors. 5/

I'm not complaining. I'm just explaining how Beltway works and how right-wing is so much more committed to building a messaging infrastructure.

and how, with Covid coverage, that messaging pays off.