Easiest Holiday Money You'll Ever Make

Are you in ecommerce?

Need a done-for-you Christmas strategy?

Here are the 3 emails you MUST send during the Holidays.

(Includes examples from real brands)

//Christmas Thread//

If you're not in ecommerce, this thread (probably) won't help you.

If you are, this can help you make a lot of money (without a single customer complaint)

Ready?

Let's do it:

How To Cash In During The Holidays:

All things equal, remember that people are master procrastinators.

They'll probably start thinking about gifts on December 24th and get it until December 26th...

Not good.

So what do we do?

We go from a store into a Christmas Miracle...

We'll send them a gift that gets there fast,

Is well received,

And get them out of the procrastination problem they dug themselves into...

Introducing, Gift Cards

The answer to all of your customer's worries.

Here are two ways to use gift cards (plus a new way to earn customer loyalty)

1st Email: The Gift Card.

Make your email

-Pretty
-Interactive
-Straight to the point

Example:

Subject Line Ideas:

1) A gift card for them!
2) Now available, Gift Cards!
3) Uncork savings on gift cards!

Preview Text Ideas:

1) Need a last minute gift?
2) Not sure what kind of wine to get everyone on your list?
3) They get a gift, you get a gift!

2nd Email: The Credit

This is a great method to make sure people buy from you AGAIN.

"Buy a gift card from us and you'll get free credit for your next purchase."

Example:

See what they did there?

-Spend $150, Get $20.
-Spend $300, Get $50.
-Spend $500, Get $100.

That credit is your Christmas gift for them.

If you're comfortable with this, it's an easy way to crush your campaigns.

3rd Email: Sincere Appreciation

Not every email should sell.

This one's one of them - we want to show our customers that we actually care about them.

Send them a Happy Holidays email with a sincere thank you:

Subject Line Ideas:

1) Happy Holidays from our team to yours
2) Merry Christmas!
3) The Wonderful World of Christmas Traditions

Preview Text Ideas:

1) From our family to yours.
2) Thank you.
3) Merry Christmas!

To recap, there are 3 ways you can crush your Christmas Campaigns:

1. Gift Cards
2. Gift Cards + Credit
3. Sincere Appreciation Email

Send this thread to someone in ecom.

They’ll thank you…

Thanks for reading!

I'll drop a thread with New Year's ideas if this thread gets enough love, so make sure to retweet the top tweet!

Cheers,

Chase.