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My prediction...
Selling knowledge will be the biggest business trend in 2021.
And it won’t be in tech circles.
It will explode in "mainstream" professions like mental health, fitness, interior design, tennis coaches, etc.
Here’s why I think that...
Selling knowledge will be the biggest business trend in 2021.
And it won’t be in tech circles.
It will explode in "mainstream" professions like mental health, fitness, interior design, tennis coaches, etc.
Here’s why I think that...
My mom is a therapist. She is 61. Her therapy practice is overloaded since COVID.
She does 8-10 sessions per day, and now has a months-long waitlist to see her.
She is working to the bone, squeezing out every last drop of her own time and energy.
She does 8-10 sessions per day, and now has a months-long waitlist to see her.
She is working to the bone, squeezing out every last drop of her own time and energy.
She has no more time to give.
She has raised prices, but the leads keep calling every day and the waitlist continues to grow longer.
If she could, she’d make copies of herself. If that was possible, she could help thousands of people per month, instead of just hundreds.
She has raised prices, but the leads keep calling every day and the waitlist continues to grow longer.
If she could, she’d make copies of herself. If that was possible, she could help thousands of people per month, instead of just hundreds.
So how can she help thousands?
- Info products
- e-books
- blog posts
- YouTube videos
- courses
- podcasts
But is it scummy to sell courses? Some people think so.
I used to think this, but I've completely changed my position...
- Info products
- e-books
- blog posts
- YouTube videos
- courses
- podcasts
But is it scummy to sell courses? Some people think so.
I used to think this, but I've completely changed my position...
The market decides what something is worth, and people are willing to pay $160+ for one hour of my mom's time on Zoom.
So why can’t she charge a similar amount (or a bit less) for hundreds of hours of her time, in the form of written/video content?
People will pay.
So why can’t she charge a similar amount (or a bit less) for hundreds of hours of her time, in the form of written/video content?
People will pay.
In 2021, a lot of people like my mom will have this revelation:
That helping others asynchronously is far more scalable than doing it 1 on 1.
Consultants, personal trainers, therapists, doctors, lawyers, photographers, interior designers, life coaches, etc…
That helping others asynchronously is far more scalable than doing it 1 on 1.
Consultants, personal trainers, therapists, doctors, lawyers, photographers, interior designers, life coaches, etc…
They will all realize they can supplement their incomes by selling their knowledge online, and they don’t need a big audience to do it.
My mom doesn’t have an audience, but she does have people banging on her door for help.
That's all you need. Just a couple folks.
My mom doesn’t have an audience, but she does have people banging on her door for help.
That's all you need. Just a couple folks.
This is the opportunity that comes with:
(1) being an expert at what you do, and
(2) your profession being thrust into the online world (partly due to COVID)
For my mom, this is no longer a *cool idea*, but an essential step to growing her business.
(1) being an expert at what you do, and
(2) your profession being thrust into the online world (partly due to COVID)
For my mom, this is no longer a *cool idea*, but an essential step to growing her business.
So, typically, online content (like e-books) are built as a lead magnet to sell more products, sell consulting, etc.
But for my mom, it's actually the opposite! She's got so many hot leads she can't do anything with.
Selling her knowledge is a real solution to her problems.
But for my mom, it's actually the opposite! She's got so many hot leads she can't do anything with.
Selling her knowledge is a real solution to her problems.
That’s what I learned with my Lean SEO course.
I wasn’t an SEO influencer. I just had a list of 150 people who knew I was doing cool things in SEO, and wanted to know more.
I made a good chunk of change by sharing that knowledge in a scalable manner.
I wasn’t an SEO influencer. I just had a list of 150 people who knew I was doing cool things in SEO, and wanted to know more.
I made a good chunk of change by sharing that knowledge in a scalable manner.
