If you’re struggling to grow your podcast, read this thread...

1/ Podcasts are NOT good for top funnel, cold audiences. It’s an uphill battle trying to push long form audio content on ppl who you’ve never connected with.
2/ podcasts are amazing for warmer audiences, to really bring folks into your ecosystem + opinion + thinking. They allow you to nurture audiences like no other content format can.
3/ instead, focus on getting your podcast in front if folks who you’ve had a touchpont with.
4/ focus promotions on remarketing off the back of similar content while still taking a new angle.

Ie - if someone read a post on your site about SEO strategy..

Ad -> brush up on SEO strategy while walking your dog, subscribe now to get access to latest updates
5/ on top of that, push podcast hard to your email list / sales prospects that have gone dry. It’s a super passive but strong way to align your audience with your thinking + processes
6/ I keep harping on “thinking” bc your podcast content needs to attach an opinion to it. It’s not enough to talk abt just the tactics, you need to bring your own way of thinking to the table.
You can follow @ryanwashere.
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