One problem contributing to the demise of local media is the very minimal output of some local reporters. When you file like one story a week, it’s hard to justify high five figure or low six figure salaries and you’re not doing much to attract readers. Too little content.
Too few readers equals too few advertising and too little advertising dollars. No one wants to have to file three things a day and that’s not the necessary standard. But filing a couple things a week, one or more of which is the same thing your competitors have also filed = death
You can follow @LizMair.
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