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What exactly is (and isn’t) copywriting & how it can make you $$$ whether you are:
- a business owner
- a guy with a pen and a piece of paper
// THREAD //
- a business owner
- a guy with a pen and a piece of paper
// THREAD //
• What is it?
Copywriting is writing aimed at persuading a chosen group of people to do whatever you want them to do
(usually buy something)
It’s heavily rooted in sales and psychology
For that reason, great salespeople usually make good copywriters as well
Copywriting is writing aimed at persuading a chosen group of people to do whatever you want them to do
(usually buy something)
It’s heavily rooted in sales and psychology
For that reason, great salespeople usually make good copywriters as well
• What it’s not?
Copywriting has little to do with the conventional writing
You don’t have to be Ernest Hemingway to write a good copy
Too much creativity will usually make your copywriting worse
Copywriting has little to do with the conventional writing
You don’t have to be Ernest Hemingway to write a good copy
Too much creativity will usually make your copywriting worse
As the legendary adman David Ogilvy said:
“When I write an advertisement, I don’t want you to tell me that you find it creative
I want you to find it so interesting that you buy the product”
“When I write an advertisement, I don’t want you to tell me that you find it creative
I want you to find it so interesting that you buy the product”
• It’s everywhere
Newspapers, TV commercials, sales letters, landing pages, emails
- the list goes on
You will come across copywriting everywhere and every day
If you’re going to be bombarded with it all the time
You should understand how it works
Newspapers, TV commercials, sales letters, landing pages, emails
- the list goes on
You will come across copywriting everywhere and every day
If you’re going to be bombarded with it all the time
You should understand how it works
• It’s based on emotions
Great copywriting starts by making you feel
Then (and only then) it makes you think
- FEAR
- HOPE
- DOUBT
- SHAME
- PRIDE
- GREED
- LOVE
These are the 7 strongest human emotions your copy should address
Great copywriting starts by making you feel
Then (and only then) it makes you think
- FEAR
- HOPE
- DOUBT
- SHAME
- PRIDE
- GREED
- LOVE
These are the 7 strongest human emotions your copy should address
• It tells a story
Great copywriting ignites imagination & curiosity
It does so by telling readers a story about a product or a brand
Example?
Great copywriting ignites imagination & curiosity
It does so by telling readers a story about a product or a brand
Example?
KFC didn’t win because it served better chicken
It won because it told a better story about a quirky old guy
A guy that makes you wonder, “What is it about him & his chicken?”
It won because it told a better story about a quirky old guy
A guy that makes you wonder, “What is it about him & his chicken?”
• It makes THE difference
The right design & aesthetics are necessary but not crucial
What’s crucial is how YOU speak to your audience and what message you leave them with
The right design & aesthetics are necessary but not crucial
What’s crucial is how YOU speak to your audience and what message you leave them with
If your copywriting resonates with them, addresses their hopes & fears
(i.e. fear of dying from lung cancer)
You’ll get a sale
If not, that’s a tough-luck
(i.e. fear of dying from lung cancer)
You’ll get a sale
If not, that’s a tough-luck
• If you’re a business owner
Copywriting is the single most crucial ingredient in building a loyal following for your brand
Is your business struggling? The chances are your copy just plain out sucks
Copywriting is the single most crucial ingredient in building a loyal following for your brand
Is your business struggling? The chances are your copy just plain out sucks
• If you’re a pen-and-paper-broke kind of guy
You can offer copywriting services to businesses both online and locally
Best copywriters are the highest-paid writers on the planet
The bigger the business you craft copy for, the bigger your payout
You can offer copywriting services to businesses both online and locally
Best copywriters are the highest-paid writers on the planet
The bigger the business you craft copy for, the bigger your payout
• How can you learn copywriting?
Before you become a copy-virtuoso that can sell ice to Eskimos
You need to go down into trenches and learn a LOT
Before you become a copy-virtuoso that can sell ice to Eskimos
You need to go down into trenches and learn a LOT
The more you study, the better your copy
The better your copy, the better your clients
The better your clients, the better your payouts
You get the idea - it’s worth it
The better your copy, the better your clients
The better your clients, the better your payouts
You get the idea - it’s worth it
Here are a few surefire ways to get into the copywriting game ASAP:
- Learn psychology principles (check R. Cialdini)
- Study classic ads: take notes & rewrite them by hand
- Read books on marketing & advertising (Ogilvy, Schwartz, Hopkins)
and of course – write every day
- Learn psychology principles (check R. Cialdini)
- Study classic ads: take notes & rewrite them by hand
- Read books on marketing & advertising (Ogilvy, Schwartz, Hopkins)
and of course – write every day
• Follow & learn from others
Twitter is an excellent source of knowledge on copywriting
I recommend you start with these guys:
@WritingToRiches
@LoftedLearning
@craigclemens
@oliviercantin
@pspfrench
@Golibe6
@nevmed
Their tweets are all gold & will put you months ahead
Twitter is an excellent source of knowledge on copywriting
I recommend you start with these guys:
@WritingToRiches
@LoftedLearning
@craigclemens
@oliviercantin
@pspfrench
@Golibe6
@nevmed
Their tweets are all gold & will put you months ahead
Also, if you found this thread insightful, please follow me!
I’ll be sharing with you all I’ve learned studying the best-performing ads in history
Let’s put this pen to paper, old sport!
I’ll be sharing with you all I’ve learned studying the best-performing ads in history
Let’s put this pen to paper, old sport!
