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One Simple Hack That Helped Take Greg O'Gallegher To $1M Net Worth
A Marketing Lesson
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A Marketing Lesson
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If you know who Greg is, you know
If you don't, he is a fitness dude that has a lot of haters and lovers
Kinda cocky, shredded year-round, lives in a mansion, etc
If you don't, he is a fitness dude that has a lot of haters and lovers
Kinda cocky, shredded year-round, lives in a mansion, etc
When he first started his YouTube, he grew extremely slow
He was doing the same thing as most
- Post workouts
- Give nutrition advice
- Take shirt off
He didn't really go anywhere. I'm sure he got some subs here and there but nothing insane (compared to what he has now)
He was doing the same thing as most
- Post workouts
- Give nutrition advice
- Take shirt off
He didn't really go anywhere. I'm sure he got some subs here and there but nothing insane (compared to what he has now)
The thing that made him take off (from my estimated guess), is that he:
- Took 2 strategies that weren't super well known in fitness at the time
- Got results with them
- Created a lifestyle out of them
- Marketed it as the "only" option to get results
- Took 2 strategies that weren't super well known in fitness at the time
- Got results with them
- Created a lifestyle out of them
- Marketed it as the "only" option to get results
What are these 2 strategies?
1. Intermittent fasting
2. Reverse pyramid training
These were around before Greg
But I would argue that the lifestyle that Greg promoted with these are the catalyst
Skip breakfast, eat like a king, train 2-3 times per week, be lean + energetic
1. Intermittent fasting
2. Reverse pyramid training
These were around before Greg
But I would argue that the lifestyle that Greg promoted with these are the catalyst
Skip breakfast, eat like a king, train 2-3 times per week, be lean + energetic
This lifestyle he promotes is his Unique Mechanism
What is a UM?
- How you deliver results
- Make it proprietary to you or your business
- Market it as the only way to achieve results
You are making people think, "this may finally be the solution to my problem!"
What is a UM?
- How you deliver results
- Make it proprietary to you or your business
- Market it as the only way to achieve results
You are making people think, "this may finally be the solution to my problem!"
This is what attracted me to Greg in the first place
I still implement some of what he does into my daily life and I truly enjoy it - it got me results
This is what sparked buzz, brought in loyal viewers, and seemingly blew him up out of nowhere (along with other things ofc)
I still implement some of what he does into my daily life and I truly enjoy it - it got me results
This is what sparked buzz, brought in loyal viewers, and seemingly blew him up out of nowhere (along with other things ofc)
How can you use this in your biz?
1. Understand your niche
2. Write down the steps you help that niche get results
3. Slap a compelling name on it (optional)
4. Position it as the only way to get X results
If you name it, analogies and metaphors work like a charm
1. Understand your niche
2. Write down the steps you help that niche get results
3. Slap a compelling name on it (optional)
4. Position it as the only way to get X results
If you name it, analogies and metaphors work like a charm
There are clearly other things that helped Greg blow up, this is just one.
His marketing is on point and that is how he took something as simple as "lifting weights and eating right" and turned it into an online biz that rakes in cash
His marketing is on point and that is how he took something as simple as "lifting weights and eating right" and turned it into an online biz that rakes in cash
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