a bit about this.

i know folks on the finish line content/social team.

it’s probably not a surprise to anyone that i was never asked to consult/advise/collaborate on a social strategy reflecting what i do & flat out co-opted & reappropriated the whole style with 0 credit. https://twitter.com/finishline/status/1340658978234228739

i get it, i get it.

i don’t own a patent or IP rights on documenting hip hop history, however it’s this type act; big brands culturally appropriating hip hop/its history for credibility/audience allegiance (without crediting anyone who paved the way) that needs to be called out.

y’all got me fucked up if you think im ok with putting my 10,000 hours in documenting only to have some lazy brand manager shlep assign his assistant to squat on my timeline, add dates into a spreadsheet to develop a cultural calendar + content plan against my work.