Tobi Lutke, CEO of Shopify and one of my favourite leaders, gave an interview recently to "The observer effect" on a range of topics including time management
, creativity
, culture
, books
, growth
and much more!
A thread
of some incredible learnings.





A thread


Believes attention is the most liquid and valuable resource he has. Promotes decision logs, priority lists and themed weeks. Themes aligned to decisions and priorities. Zuckerberg is similar!

For instance, Colour coding calendar so that we can categorise 1-1s, product focused things, sales and marketing, external etc. This should match the theme of the week (e.g. Blue week focused on product)


Recurring meetings are too easy to setup and too much drain, he prefers need based schedule instead. No schedule days promote mindful work.

Talks of enneagrams. Suggests not good all by itself but useful tool to highlight the differences in people. As

Talks of going from 90 to 91% in programming to going from 0-80% in UX.. second choice is better!


I find this fascinating



Already on my reading list, Range is top as highly recommended by lots of great folks.







Finally a big thanks to @tobi @sriramk and @ObserverOrg for sharing with us this learning filled interview. I am a huge fan!
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