Getting Real by @jasonfried & @dhh is such a timeless gem.
"Instead of guesstimating at tasks that take 30+ hours, break them down into more realistic 6-10 hour chunks. Then proceed one step at a time."
https://basecamp.com/gettingreal/06.7-shrink-your-time
"Instead of guesstimating at tasks that take 30+ hours, break them down into more realistic 6-10 hour chunks. Then proceed one step at a time."

https://basecamp.com/gettingreal/06.7-shrink-your-time
"Hire people with multiple talents who can wear different hats during development. The end result will be a more harmonious product." 


"When you find those 4-hour quick wins, you’ll find celebration. That builds morale, increases motivation, and reaffirms that the team is headed in the right direction."

"Do less than your competitors to beat them. Solve the simple problems and leave the hairy, difficult, nasty problems to everyone else. Instead of oneupping, try one-downing. Instead of outdoing, try underdoing."
Classic @jasonfried contrarian thinking that just makes sense.
Classic @jasonfried contrarian thinking that just makes sense.
"Details reveal themselves as you use what you’re building. You’ll see what needs more attention. You’ll feel what’s missing. You’ll know which potholes to pave over because you’ll keep hitting them. That’s when you need to pay attention, not sooner."