Effective content is a mix of two things when you boil it down.

1) What you say
2) How you say it

In finance, too many of us are focused on #1.

In reality, #2 is becoming massively important. And fast.

Sure, we should all be accurate, fair and real with what we say (and you will get nothing but that from me and my colleagues).

But too few of us are really focusing on #2.

(and yes, I understand the irony of posting a heady tweet like this. lay off, it’s Saturday morning)

We all love to hate on influencers and TikTok talking heads.

But we’re ignoring the fact that they’re absolutely nailing #2 and we’re not.

also OMG I did not mean this to slight marketing, compliance, etc...those are obviously very important components of financial content.