Read on Twitter
Growing Starter Story to 500k monthly visits is no mean feat, but @thepatwalls managed it. He took all his knowledge of SEO and dropped it into a course which made $20k in a couple of weeks.
More thoughts
More thoughts
There were a few aspects of this launch particularly impressed me.
- Validation
- Building in public
- Creating the course in 10 days
- Pat's use of Twitter
- Validation
- Building in public
- Creating the course in 10 days
- Pat's use of Twitter
1. Validation
Pat put out the initial tweet to gauge interest(having never made a course before) and the response was overwhelming. In a few hours he had hundreds of emails in his inbox asking about the course and when it would be available. https://twitter.com/thepatwalls/status/1327235898036117506
Pat put out the initial tweet to gauge interest(having never made a course before) and the response was overwhelming. In a few hours he had hundreds of emails in his inbox asking about the course and when it would be available. https://twitter.com/thepatwalls/status/1327235898036117506
It did help that he had a 10k audience on Twitter. But some people who have 10k followers might not be able to generate this level of interest from one tweet.
Don’t be disheartened if you have a small audience and you’re letting that stop you from launching your course / paid content.
There have been a number of indie hackers who have relatively small audiences but have been successful launching their products on Gumroad.
There have been a number of indie hackers who have relatively small audiences but have been successful launching their products on Gumroad.
Take @janelsgm who launched Newsletter OS with a relatively small following and made $2,500 on launch day. https://www.indiehackers.com/post/1-most-commented-on-product-of-the-week-on-product-hunt-7e753b13f7
2. Building in public
Pat is used to sharing things online; he’s been around for a while. But his execution of sharing every detail of creating this course has been impressive.
Pat is used to sharing things online; he’s been around for a while. But his execution of sharing every detail of creating this course has been impressive.
Every step he took creating this course he shared on this single Twitter thread.
- course format
- how to price it
- capitalising on interest
+ more https://twitter.com/thepatwalls/status/1333212033064574978
- course format
- how to price it
- capitalising on interest
+ more https://twitter.com/thepatwalls/status/1333212033064574978
I enjoyed reading through the thread to understand Pat’s thought process and was inspired by how well he was executing on what he set out to do.
For anyone who is worried about building in public and sharing what they are working on regularly, I think this is an excellent example of why you should.
3. Creating the course in 10 days
I know when I’ve thought about creating a course, I’d expect it to take months. Writing the outline, script the content, record it, create assignments and structure it in a way that provides people value for the money they’re paying.
I know when I’ve thought about creating a course, I’d expect it to take months. Writing the outline, script the content, record it, create assignments and structure it in a way that provides people value for the money they’re paying.
*Pat did it in 10 days*
* Started the outline on 28th Nov
* Launched on 8th December
Want to know how long it took him from start to finish? 104 hours. Which, naturally, he put in a shared Google Sheet… https://docs.google.com/spreadsheets/d/1DOl-qv4TyMXYJZn7KZssmx5hjOjeE-HfizGdudWl5PM/edit#gid=0
* Started the outline on 28th Nov
* Launched on 8th December
Want to know how long it took him from start to finish? 104 hours. Which, naturally, he put in a shared Google Sheet… https://docs.google.com/spreadsheets/d/1DOl-qv4TyMXYJZn7KZssmx5hjOjeE-HfizGdudWl5PM/edit#gid=0
4. Pat's use of Twitter
Since the launch Pat has been doing something on Twitter I'm gonna call "The Refactoring UI Twitter Effect”.
It’s an exceptional way of providing really useful information to people on the platform they’re on, in a bitesized and shareable way.
Since the launch Pat has been doing something on Twitter I'm gonna call "The Refactoring UI Twitter Effect”.
It’s an exceptional way of providing really useful information to people on the platform they’re on, in a bitesized and shareable way.
Refactoring UI, by @steveschoger and @adamwathan, did incredibly well. They shared these type of tweets: https://twitter.com/steveschoger/status/1058398981888376832
Since then this format has become more popular and even more effective. Both @HarryDry of Marketing Examples and @RobHope have utilised this format with a strong impact. https://twitter.com/GoodMarketingHQ/status/1258052550739275776
Here’s Pat doing the same thing. Super simple, yet effective graphics shared on Twitter. https://twitter.com/thepatwalls/status/1338523338231177218
I’ve genuinely been inspired by chatting with Pat and seeing how well he executed on his course. I’d recommend reading through his full thread and browsing around his Twitter. I’ve learnt so much even doing research for the episode and this post.
We recorded an episode of Indie Bites together if you’d like to hear from the man himself how he created the course. http://indiebites.co/pat
