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How to utilise quantity bundles to increase your AOV on your ecom store (the more quantity the customer buys, the cheaper price-per-unit they receive)(THREAD)
Take this example
Say your COGS is ÂŁ2 (including shipping)
For each single product you sell, you make around ÂŁ8 (before fees/taxes/marketing costs)
Say your COGS is ÂŁ2 (including shipping)
For each single product you sell, you make around ÂŁ8 (before fees/taxes/marketing costs)
But if you give them the offer âBuy 2 get 1 Freeâ
You make around ÂŁ14 per order (+ slightly more as the shipping cost from the supplier will be the same for 3 items as it is for 1 item)
You make around ÂŁ14 per order (+ slightly more as the shipping cost from the supplier will be the same for 3 items as it is for 1 item)
You are sacrificing slightly profit margins per unit sold, but it shouldnât be seen that way
This is because youâre still making more profit per customerâs order than you would if you just sold 1 unit
This is because youâre still making more profit per customerâs order than you would if you just sold 1 unit
The key is to make the buyer think theyâre getting an INSANE offer in which they are ârobbingâ us as a business by getting such a good deal
Little do they know that we are benefitting as a business more than they are
Little do they know that we are benefitting as a business more than they are
You want the customer to think
âOh, I Might aswell buy another 1 for myself/ a family member/ friend because then I get another for freeâ
âOh, I Might aswell buy another 1 for myself/ a family member/ friend because then I get another for freeâ
The savings should be clear & obvious, which enhances the perceived value of what youâre selling & really emphasises the âamazing offerâ which theyâre getting
Donât make them do the maths
People donât know how good of a deal theyâre getting unless you clearly tell them
Donât make them do the maths
People donât know how good of a deal theyâre getting unless you clearly tell them
Here is a great example from @thframingeffect
Use the tag âMost Popularâ to show people this option is what other people are buying, adding a sense of buyer relatability
And âbest valueâ to encourage the customer to spend more, as they will be getting the BEST value possible
Use the tag âMost Popularâ to show people this option is what other people are buying, adding a sense of buyer relatability
And âbest valueâ to encourage the customer to spend more, as they will be getting the BEST value possible
Volume pricing is so important to implement on your store, ESPECIALLY if youâre running a low priced item (<ÂŁ15)Using volume pricing makes it SO much easier to be profitable on your store, as if used correctly, it will increase your Average Order Value significantly
