Thread by @lukemulks, Hello @Brave @AttentionToken @BAT_Community and many other $BAT friends. Welcome to the [...]

Hello @Brave @AttentionToken @BAT_Community and many other $BAT friends.

Welcome to the comprehensive BAT thread, Dec 2020 edition.

To start, BAT utility takes place inside and outside of the @Brave +22.2 million monthly active user base.

Often overlooked, search domains were early @AttentionToken utility movers:
- @DuckDuckGo being the first search domain to verify with @Brave in 2017 (!) https://brave.com/brave-and-duckduckgo-partner-to-improve-privacy-on-the-web/
- @QwantCom followed in 2018: https://brave.com/brave-qwant-partnership/
- Most recently, up-and-comer @runnaroo!

Fast and Private Brave Browser Chooses Qwant as its Default Search Engine in France and Germany |...

Brave, which combines an innovative privacy browser with a blockchain-based digital advertising platform, and Qwant, the European search engine that respects the privacy of its users, announced today...

https://brave.com/brave-and-duckduckgo-partner-to-improve-privacy-on-the-web/

New eCommerce @attentiontoken utility lines emerged in 2020:
- The @mytaprewards @brave marketplace launched; verified wallets redeem $BAT for gift cards, sweeps and causes:
Utilize: https://brave.tapnetwork.io/
Announcement: https://brave.com/brave-tap-blockchain/
Launch: https://brave.com/brave-and-tap-network-partnership-connects-consumers-and-brands-via-blockchain/

Brave and TAP Network Partnership Connects Consumers and Brands via Blockchain

Brave Users Can Now Redeem BAT for Real-World Rewards from Top Brands in the TAP Network

https://brave.tapnetwork.io/

One cannot overlook the eCommerce @AttentionToken utility introduced with our partnership with @OriginProtocol for the re-opening of the @Brave Swag Store.

People can pay with cc, $ETH and $BAT
Utilize: https://store.brave.com
Announcement: https://brave.com/swag-store-update/

Brave Swag Store Update

Brave Swag Store Shoppers now can purchase official merchandise from the store with Basic Attention Token (BAT) or Ether (ETH)

https://store.brave.com

Beyond eCommerce, @AttentionToken utility has been supported across several Crypto Cards, making it possible to utilize $BAT on @Visa & @Mastercard rails:
- @terniotoken added $BAT to the #Blockcard in 2019
- @cryptocom added $BAT support
- @UpholdInc Card

Let's take a look at a few of the publishers and creators that have verified with @Brave to accept @AttentionToken.
Much love to early $BAT adopters:
- @DowJones https://brave.com/dow-jones/
- @townsquaremedia https://brave.com/townsquare-partnership/
- @cheddar https://brave.com/cheddar-partnership/

Cheddar Partnership | Brave Browser

Cheddar, the leading post-cable news, media, and entertainment company, and Brave Software, an innovative privacy browser combined with a blockchain-based digital advertising platform, announced...

https://brave.com/dow-jones/

We collaborated with Content Creators that saw the value in @Brave & @AttentionToken early on:
The one and only @PhillyD and @BartBaker helped spread the word early on: https://brave.com/brave-update-partners-creators-users-and-growth-april-2018/

Brave Update: Partners, Creators, Users, and Growth - April 2018 | Brave Browser

Brave is excited to announce partnerships with Bart Baker and Philip DeFranco as we continue our mission of providing a better deal for online creators.

https://brave.com/brave-update-partners-creators-users-and-growth-april-2018/

Can't forget the milestone of having @Wikipedia become a @brave verified publisher, providing yet another way for people to contribute: https://brave.com/wikipedia-verified-publisher/

Wikipedia is now a Brave Verified Publisher, Ready to Receive BAT Donations from Brave Users |...

Wikipedia, the free online encyclopedia, has joined the Brave platform as a Verified Publisher. Created in 2001, Wikipedia is edited and verified by volunteers around the world.

https://brave.com/wikipedia-verified-publisher/

We also witnessed some of the biggest names in news publishing verify their domains or YT channels with @brave to accept @AttentionToken:
- @guardian
- @washingtonpost
- @latimes
- @NPR
- @VICE
- @Slate
- @arstechnica

We announced a lasting partnership with @Everipedia as well, not only to verify with @brave to accept @AttentionToken, but also as one of the first partners to syndicate content in The Weekly $BAT from @BAT_Community https://brave.com/everipedia-and-brave-announce-partnership/

Everipedia and Brave Announce Partnership

Brave to be Featured on Everipedia Homepage, Everipedia Ads to be Featured within Brave - GRAND CAYMAN, Cayman Islands – October 30, 2019: Everipedia, the world’s largest blockchain-based encyclope...

https://brave.com/everipedia-and-brave-announce-partnership/

It's also about giving back with @brave & @AttentionToken; we formed some strong partnerships to help verify causes, and bring awareness and support through $BAT:
- @khanacademy https://brave.com/covid19-response/
- @TheGivingBlock https://brave.com/giving-block-tor-project-grant-recipient/

In Partnership with The Giving Block, Brave Selects The Tor Project as the Latest Grant Recipient...

In Partnership with The Giving Block, Brave Selects The Tor Project as the Latest Grant Recipient of Brave Ads

https://brave.com/covid19-response/

Now, let's move on to how @Brave has utilized @AttentionToken with private ads, a feat which had never been done at scale.
- Early on, we joined @AdLedgerOrg to engage and share insight into our approach with $BAT

Last year, @brave began a great partnership with @rgaventures, starting with the OEBVS, where we showed how @AttentionToken can bring a new shift in private advertising:
announce: https://medium.com/rga-ventures/blockchain-in-the-enterprise-charting-the-path-to-pilots-7507eb04ca5c
press: https://www.geekwire.com/2019/meet-6-startups-joining-oregon-enterprise-blockchain-venture-studio/
demo day '19:

We formed an excellent partnership this year with @NYIAXInc as well, bringing additional demand sources to @Brave Ads and @AttentionToken utility:
https://brave.com/nyiax-partnership/ $bat

Brave and NYIAX Announce Partnership Utilizing Blockchain and Privacy to Connect Advertisers and...

Brave Software and NYIAX today announced a partnership that will enable advertisers to connect with consumers in a way that prioritizes personal choice and respects new privacy legislation.

https://brave.com/nyiax-partnership/

Back when travel was enjoyable, @travalacom became an advertiser with @Brave / @AttentionToken to bring travel deals to Brave users:
https://brave.com/travala/ $bat

Travala.com Launches Marketing Campaign via Privacy-Preserving Brave Ads

Travala.com and Brave Software announced a global ad campaign that promotes Travala.com via privacy-preserving Brave Ads.

https://brave.com/travala/

One great addition from the team this year was a series of case studies from @Brave Ads advertisers, along with a gallery of Sponsored Images on our website:
- @Verizon: Ad: https://brave.com/brave-ads/gallery/#verizon-ntp-sponsorship
- Case Study: https://brave.com/brave-ads/casestudies/verizon.html
$bat @AttentionToken

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