Read on Twitter
if you’re a reporter that gets paid to cover........ really anything (but esp topics like police brutality or qanon), you *need* to read this https://branded.substack.com/p/inside-the-chaos-of-brand-safety
it’s tragic that reporters are never really taught *how* our salaries get made — like where that money comes from in the first place.
our field is one constantly blindsided by newsroom closures and layoffs that *can be prevented*. we all need to understand that https://twitter.com/kfranasz/status/1339657589177499650
our field is one constantly blindsided by newsroom closures and layoffs that *can be prevented*. we all need to understand that https://twitter.com/kfranasz/status/1339657589177499650
it gets even worse when you realize the fees paid to brand safety vendors are just a part of the greater “adtech tax” news orgs are forced to bear
how many jobs could journalism save with 11 billion+ extra dollars per year? or even like... any dollars https://www.emarketer.com/content/emarketer-s-new-ad-tech-tax-estimates-show-one-third-of-spending-goes-to-intermediaries
how many jobs could journalism save with 11 billion+ extra dollars per year? or even like... any dollars https://www.emarketer.com/content/emarketer-s-new-ad-tech-tax-estimates-show-one-third-of-spending-goes-to-intermediaries
oh yeah this also applies if you’re an lgbt publisher or write about queer topics sorry i don’t make the rules https://www.adweek.com/programmatic/in-pursuit-of-brand-safety-gay-friendly-sites-are-caught-in-the-crossfire/
i wrote that *more than a year ago* and still think p much every day about how many jobs we could save if a single adtech vendor decided gay topics weren’t “icky” by default https://www.buzzfeednews.com/article/trishbendix/future-of-lgbt-media-out-advocate-autostraddle-into-grindr
when digital pubs have a harder time profiting off these topics, they’re less incentivized to hire reporters who tell these kinds of stories. and when those stories aren’t told, then..... what are publishers writing in their place? https://branded.substack.com/p/take-racism-off-your-keyword-blocklist
when the Internet *literally* assigns less value to a crucial story on police brutality than a piece of clickbait on someone’s food blog, what are we telling future reporters? what are we telling ourselves?
lmao srry this went on way too long i just have FEELINGS about FUNDING in JOURNALISM
