THREAD: Facebook joins coalitions—only in name—so they can appear to be acting on criminal content like endangered species trafficking when they are in fact doing nothing.

Today just an hour before this explosive @natgeo piece on the issue, @WWF was used to push positive FB PR https://twitter.com/yashar/status/1340061861148909568

But a click on the article leads to a broken link. Why was it removed?

It’s ok! Google cache saved the text.

It makes clear that rather than fix its wildlife trafficking problem, Facebook was using @WWF to push corporate PR ahead of the @natgeo piece. https://webcache.googleusercontent.com/search?q=cache:sOBSVmGyODAJ:https://www.worldwildlife.org/stories/new-facebook-alert-informs-users-about-wildlife-trafficking+&cd=1&hl=en&ct=clnk&gl=us

Images in the @WWF press release are labeled "courtesy of Facebook,” an indicator FB used a wildlife org to plant a positive story.

Running the searches on Facebook bring up no such alert (yet)—even though FB joined the coalition to end wildlife trafficking nearly 3 years ago...

Not to mention the quote that a Facebook spokesperson provided @natgeo is word-for-word in the first paragraph of Facebook's planted PR piece.

Reminder: Facebook would not comment on any of the failures in its moderation that were identified in the report.

This attempt by Facebook to look proactive isn’t a solution. The problem isn’t alerts, it’s Facebook’s willful facilitation of trafficking

Warning labels aren’t enough. FB should implement code to block content that combine endangered species terms with “buy” “sell” & “for sale”

Facebook has more interest in using a conservation organization like @wwf to clean up its PR fires and launder its public image than it does in resolving its problems that facilitate the trafficking of wildlife and leads to the decimation of endangered species. #Shameful