There is a long history of "trickle down" effects in cyber, where a technique honed by a major player becomes commonplace. China's 2000s APTs -> Iran/DPRK/teenagers in the 2010s. Stuxnet ->smart ransomware.

If supply-chain attacks become common, deterrence is less effective.
As I discussed with @matthew_d_green elsewhere, I don't think we can realistically stop these attacks. We need to raise the difficulty of each step, improve our monitoring, tighten up response, and focus on shortening the Victims*Days these go uncaught.
Our starting metric is something like 18,000 potential victims * 300 or so days (5.4M), so we have a lot of room for improvement without promising complete prevention or deterrence!
A good thread from Dr. Buchanan. https://twitter.com/buchananben/status/1340016979961327616
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