Read on Twitter
I'd like to add:
- There are other web analytics tools out there besides GA. Some enable cookie-less tracking which means no need for cookie banners
- GitHub can say no to web analytics cos of the incredible mindshare they have w/devs
- You can use analytics w/o cookie bloat
https://twitter.com/natfriedman/status/1339616647334645762
- There are other web analytics tools out there besides GA. Some enable cookie-less tracking which means no need for cookie banners
- GitHub can say no to web analytics cos of the incredible mindshare they have w/devs
- You can use analytics w/o cookie bloat
https://twitter.com/natfriedman/status/1339616647334645762
I wrote a blog post about web analytics tools, list a few Google Analytics alternatives (the space is growing) and how these tools are used.
You don't *have* to do A/B testing, retargeting, heatmapping, or have popups just cos you use analytics, btw. https://www.stephaniemorillo.co/post/an-introduction-to-web-analytics
You don't *have* to do A/B testing, retargeting, heatmapping, or have popups just cos you use analytics, btw. https://www.stephaniemorillo.co/post/an-introduction-to-web-analytics
The answer for every company isn't "don't use web analytics" IMO. Again, GitHub can afford not to have web analytics because they're GitHub. They're widely known.
The answer is to educate small business, marketers, and developers on web analytics so they know their options.
The answer is to educate small business, marketers, and developers on web analytics so they know their options.
If you're interested in learning more about the place of web analytics in ethical marketing, this post by @MarkoSaric is the one to read.
It's what motivated me to move off of GA. And I don't retarget, have popups, do A/B testing on my site, etc. https://markosaric.com/ethical-marketing/
It's what motivated me to move off of GA. And I don't retarget, have popups, do A/B testing on my site, etc. https://markosaric.com/ethical-marketing/
