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talking to users/customers is all good but people will lie to you, a lot.I've been doing this almost daily for the past 6 months and here's what I have learned
- your friends are most likely not your niche
they're easy to spot. they will talk about your product with you at length, sign-up for the beta and even pay for your product. but they will never use it. do not listen to them. they will send you false signals.
they're easy to spot. they will talk about your product with you at length, sign-up for the beta and even pay for your product. but they will never use it. do not listen to them. they will send you false signals.
- stop seeking validation
you like your product and you want others to like it too. if you want to hear kind words, people will tell you kind words. "that’s a great idea!" - when you hear such compliments, reframe the conversation to the problem they face, not your solution
you like your product and you want others to like it too. if you want to hear kind words, people will tell you kind words. "that’s a great idea!" - when you hear such compliments, reframe the conversation to the problem they face, not your solution
- hypotheticals never happen
would you use it if it had features A and B? - the answer will most likely be yes. this is a trap. it's a false signal that will send you building countless features nobody needs. instead, ask questions about their lives - why do you do it this way?
would you use it if it had features A and B? - the answer will most likely be yes. this is a trap. it's a false signal that will send you building countless features nobody needs. instead, ask questions about their lives - why do you do it this way?
- very few people actually know what they want
people know their problems. they don't know how to solve them. they will bounce you from idea to idea until you have a backlog full of feature requests. listen and take notes, it's then your job to find meaning in all the noise
people know their problems. they don't know how to solve them. they will bounce you from idea to idea until you have a backlog full of feature requests. listen and take notes, it's then your job to find meaning in all the noise
I'm still learning this, so please share any further insights you might have 
