I asked marketing and growth experts:

What’s the most significant growth/marketing lesson you learned in 2020?

Some extracts

“Keep a close eye on the market and be ready to adapt when it changes.” — @coreyhainesco

“If you understand, identify and operationalize your customers' leaps of faith, their success milestones, you can be systematic in how you optimize them.” — @ggiiaa

“Center customers in your brand and you'll have a customer not just for 2021 but for years and years to come.” — @lovevalgeisler

“[Thinking about brand] is the invisible multiplier which creates and destroys momentum.” — @harrydry

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“I never really appreciated how important the story is until I didn't have anything else.” — @jimmy_daly

“Doubling down on existing customers for expansion is where a lot of companies were able to stay afloat and even gain ground in 2020” — @BrendanHufford

“For me, it took three years of podcasting with Growth Marketing Today when I started seeing the impact and results I wanted. Trust the process and the results will follow." — @RamliJohn

“You really have to test most SEO best practices and figure it out for yourself.” — @Kevin_Indig

“The more active you are in online communities, the faster and more efficiently you'll enable your own marketing efforts.” — @amandanat

“Building relationships with other people opened a ton of new opportunities.” — @theandreboso

“Say yes first. Freak out later. [...] It doesn't get easier. YOU get better.” — @samarowais

Enjoyed these extracts? You can read the full set and go a lot deeper.

So much food for thought.

Here’s the link https://www.positivehuman.co/articles/marketing-lessons-from-2020