I asked marketing and growth experts:
What’s the most significant growth/marketing lesson you learned in 2020?
Some extracts
What’s the most significant growth/marketing lesson you learned in 2020?
Some extracts

“Keep a close eye on the market and be ready to adapt when it changes.” — @coreyhainesco
“If you understand, identify and operationalize your customers' leaps of faith, their success milestones, you can be systematic in how you optimize them.” — @ggiiaa
“Center customers in your brand and you'll have a customer not just for 2021 but for years and years to come.” — @lovevalgeisler
“[Thinking about brand] is the invisible multiplier which creates and destroys momentum.” — @harrydry
While you’re here:
Every two weeks, I curate a mailout of the best B2B SaaS resources with original commentary.
Sign up at http://positivehuman.co
Every two weeks, I curate a mailout of the best B2B SaaS resources with original commentary.
Sign up at http://positivehuman.co
“I never really appreciated how important the story is until I didn't have anything else.” — @jimmy_daly
“Doubling down on existing customers for expansion is where a lot of companies were able to stay afloat and even gain ground in 2020” — @BrendanHufford
“For me, it took three years of podcasting with Growth Marketing Today when I started seeing the impact and results I wanted. Trust the process and the results will follow." — @RamliJohn
“You really have to test most SEO best practices and figure it out for yourself.” — @Kevin_Indig
“The more active you are in online communities, the faster and more efficiently you'll enable your own marketing efforts.” — @amandanat
“Building relationships with other people opened a ton of new opportunities.” — @theandreboso
“Say yes first. Freak out later. [...] It doesn't get easier. YOU get better.” — @samarowais
Enjoyed these extracts? You can read the full set and go a lot deeper.
So much food for thought.
Here’s the link
https://www.positivehuman.co/articles/marketing-lessons-from-2020
So much food for thought.
Here’s the link
