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I'm feeling generous tonight. So I'd be outlining some of the marketing lessons I had learned working with a real estate company. So If you're selling land or landed properties, service or merchandise via direct marketing, it’s important to keep these six items in mind.
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1. The CONVENIENCE Sale. People are naturally lazy. So make it easy for people to buy. Sell people hard on how simple, easy, and convenient it is for them to buy from you. Simply outlining the steps people must take to do business with you will automatically increase response.
People don’t want to have to think too hard nor do any work. They just want results. So take them by the hand and clearly explain exactly what they must do to order. And be sure that ordering really is simple.
Don’t make them jump through hoops, fill out too many fields on an order form, or think too hard about making the right choice.
2. The VALUE Sale. Make your price feel small, even if you are selling a high priced product or service. Check this: https://bit.ly/3r9lqg3
If you position the cost of what you are selling as small in comparison to the massive value of your product, you will be able to accomplish this goal. The value you offer must always be so huge that your prospect feels like he or she is getting the deal of a lifetime.
Otherwise, your prospects won’t buy.
3. The SAFETY Sale. Remove all risk associated with a purchase. It’s not easy to ask your potentials to plunk down their credit card information. No one wants to get screwed.
3. The SAFETY Sale. Remove all risk associated with a purchase. It’s not easy to ask your potentials to plunk down their credit card information. No one wants to get screwed.
The more comfortable you make them feel, the more you remove the risk from their minds, the more your sales will surge. Go beyond the standard and do something that is going to convince your prospect that they have nothing to lose.
4. The ATTENTION Sale. Sell your prospect on paying attention to your marketing. Without attention you don't get anywhere. Attention is not free. That’s why marketing exists.Usually the ad that accomplishes this goal has riveting copy or eye catching design.
5. The BENEFIT Sale. Make your product/service benefits easy to spot. A benefit is what it does. A feature is what it is. Stating the features is necessary, but don't forget to speak about how the customer will benefit.
Irrespective of the fact that benefits matter more than features, both of them have their own space in your marketing. People need to know what they're buying (features) and what it will do for them (benefits)
