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my 10-step proven playbook for building viral community-curated content...[a thread]
step 1. determine an ideal person you'd like to reach with your content.
whether that's an aspiring investor or founder looking to raise money for their preseed or seed round - narrow it down!
whether that's an aspiring investor or founder looking to raise money for their preseed or seed round - narrow it down!
step 2. ask them what they want to know.
for my most recent piece, the essential guide to syndicates for LPs & founders, I asked what people wanted to know here: https://twitter.com/paigefinnn/status/1335338695948337152?s=20
for my most recent piece, the essential guide to syndicates for LPs & founders, I asked what people wanted to know here: https://twitter.com/paigefinnn/status/1335338695948337152?s=20
step 3. dig deeper.
set up calls with two or three people that asked either:
1. questions a beginner would ask (a beginner's mind is an extremely rare gold mine)
2. insightful, advanced questions (again, a gold mine)
set up calls with two or three people that asked either:
1. questions a beginner would ask (a beginner's mind is an extremely rare gold mine)
2. insightful, advanced questions (again, a gold mine)
step 4. build a survey.
using your initial list of questions and context from your calls, build a survey using typeform or google forms to send out to a larger list of people interested in answers
using your initial list of questions and context from your calls, build a survey using typeform or google forms to send out to a larger list of people interested in answers
step 5. send out the survey.
select a wide variety of people who have engaged with your content & have shown interest in that particular thing.
select a wide variety of people who have engaged with your content & have shown interest in that particular thing.
step 6. gather & analyze survey responses.
pick out interesting threads & attribute answers to those specific people. they'll be more likely to share it if they're involved & linked. include graphs & charts of numerical analysis if possible
pick out interesting threads & attribute answers to those specific people. they'll be more likely to share it if they're involved & linked. include graphs & charts of numerical analysis if possible
step 7. pick a medium: twitter thread / notion / medium / personal blog
twitter threads enable addtnl feedback, notion is collaborative, medium is very sharable, blog is evergreen in your digital home. I'd recommend a combination!
twitter threads enable addtnl feedback, notion is collaborative, medium is very sharable, blog is evergreen in your digital home. I'd recommend a combination!
step 8. doodle a bit.
pictures and diagrams are shareable and help people understand new topics!
pictures and diagrams are shareable and help people understand new topics!
step 9. publish your piece.
when you publish, DM everyone involved with thank yous for their time & also link to the tweet where you announce the piece.
when you publish, DM everyone involved with thank yous for their time & also link to the tweet where you announce the piece.
step 10. update your piece.
this last step is something people often forget, but updating a piece allows it to continue living ~rent free~ in people's heads.
this last step is something people often forget, but updating a piece allows it to continue living ~rent free~ in people's heads.
for some examples of mine & other people who have used this strategy to build GREAT communities or pieces of content 
this notion doc has been seen by over 300,000 people & is consistently sent out to aspiring investors. it started because of a single tweet: https://twitter.com/paigefinnn/status/1285653959886209027?s=20
Gaby Goldberg, my wonderful friend, wrote a piece like this on community stemming from this tweet: https://twitter.com/gaby_goldberg/status/1316804076940664834?s=20
recently, @meaganloyst used a similar strategy to build a community of over 2800+ genz vcs: https://twitter.com/meaganloyst/status/1319294258881400834?s=20
what are some of your favorite community pieces?
