If you're in marketing & looking to expand your business's reach through influencer social platforms, DO NOT put emojis in the subject line of your emails. Regardless of people's public personas, the back end of a YouTube channel is a serious business operation. Treat it like one
If I see a clown face or a hand wave icon in your email subject and I don't already have an established relationship with you and your brand, the odds that I even open that email are close to zero, because it's obvious you don't take me seriously.
Large YouTube channels get hundreds of emails per day. Even small-medium sized ones like mine get 40-50 easily. I'll respond to as many as I can but by necessity I have to weed out some. The first thing I look for is bad formatting and unprofessional subject lines.
You can follow @BPS_Customs.
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