NEW: @integralads, @OracleDataCloud & @Comscore are blocking millions from news orgs and sending them to disinfo outlets like @OANN and @seanhannity.

Meet the idiots who are single-handedly funding the disinformation economy with advertiser $$. https://branded.substack.com/p/inside-the-chaos-of-brand-safety?r=3aqd4&utm_campaign=post&utm_medium=web&utm_source=copy

These brand safety co’s block billions of ads across the web before we ever see them using secret “proprietary” algorithms that no one can see, access or challenge - not even news publishers.

You wanna talk cancel culture? Here you go.

Entire beats are completely unmonetizable, even at the @nytimes, because brand safety tech cannot tell the diff between “bad things” and “reporters covering the bad things.”

Stories by @rcallimachi, @Jan_Ransom & @awinston are categorically blocked from ad revenues.

You don’t have to imagine living in a world where @OANN is more brand safe than @WSJ because you already do.

@OracleDataCloud marks OANN as one of the “safest” outlets - safer than @guardian, @BBCNews and @economist - and blocks your ads from the latter.

I literally cannot overstate how full of shit these co’s are. They’ve been talking the talk about how important it is to support the free press while systematically defunding it & forcing thousands of layoffs in journalism.

They deserve every ounce of scrutiny coming their way.

This is our last BRANDED of the year. It was made possible by our brilliant reader-turned-contributor @kfranasz. We’ll be back in 2021 w/ more jaw-dropping data - including the Fortune 500’s keyword blocklists.

Yes, they are racist AF. Subscribe today! https://branded.substack.com/p/inside-the-chaos-of-brand-safety?r=3aqd4&utm_campaign=post&utm_medium=web&utm_source=copy