Read on Twitter
After learning from this product experience, we’re sharing an update: today Retweet functionality will be returning to the way it was before.
Here's what we saw while we prompted Quote Tweets (1/4): https://twitter.com/TwitterSupport/status/1314603536471080960
Here's what we saw while we prompted Quote Tweets (1/4): https://twitter.com/TwitterSupport/status/1314603536471080960
Our goal with prompting QTs (instead of Retweets) was to encourage more thoughtful amplification. We don’t believe that this happened, in practice. The use of Quote Tweets increased, but 45% of them included single-word affirmations and 70% had less than 25 characters. (2/4)
The increase in Quote Tweets was also offset by an overall 20% decrease in sharing through both Retweets and Quote Tweets. Considering this, we'll no longer prompt Quote Tweets from the Retweet icon. For more details: https://blog.twitter.com/en_us/topics/company/2020/2020-election-update.html (3/4)
We'll continue to focus on encouraging more thoughtful amplification. We believe this requires multiple solutions––some of which may be more effective than others. For example, we know that prompting you to read articles leads to more informed sharing. https://twitter.com/Twitter/status/1319006269785755648 (4)
