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My latest essay is out and it focuses on one of the most effective content strategies used today.
I've guested on a few podcasts recently and have noticed hosts like @david_perell @APompliano @amlewis4 and @heydannymiranda running a variation on the playbook.
Thread
I've guested on a few podcasts recently and have noticed hosts like @david_perell @APompliano @amlewis4 and @heydannymiranda running a variation on the playbook.
Thread
The framework starts with one larger piece of longform content, called "anchor content." These days, that's usually an interview podcast.
Then you break it up in a bunch of smaller pieces of standalone "micro-content" and "nano-content."
This gives your content max leverage.
Then you break it up in a bunch of smaller pieces of standalone "micro-content" and "nano-content."
This gives your content max leverage.
I knew the strategy, but I didn't have a name for it. I asked Twitter and got a bunch of great answers. https://twitter.com/davenemetz/status/1338660882792861698
Some of my faves:
- Content factory @brandonwenerd
- Sweating the asset @stonkcontent
- 1 to 20 @erikbison
- Content chop @lauralexwit
- Big Rock / Snackable content @M_Gagliano
- Content splintering @jackbutcher
- Content factory @brandonwenerd
- Sweating the asset @stonkcontent
- 1 to 20 @erikbison
- Content chop @lauralexwit
- Big Rock / Snackable content @M_Gagliano
- Content splintering @jackbutcher
A few people like @FracSlap and @theCEOffice pointed out that Gary Vaynerchuk has outlined this strategy as part of his "Garyvee Content Strategy"
https://s3.amazonaws.com/gv2016wp/wp-content/uploads/20180725172810/GV-Content-Model-1.pdf
https://s3.amazonaws.com/gv2016wp/wp-content/uploads/20180725172810/GV-Content-Model-1.pdf
I was particularly impressed that @seanwes has created a service at http://DailyContentMachine.co that will execute this playbook for you
Giving credit to Gary V and all the other great terms for this approach, I decided to come up with my own name for it.
I call it "the inverted curiosity pyramid." Rolls right off the tongue. https://davenemetz.com/inverted-curiosity-pyramid/
I call it "the inverted curiosity pyramid." Rolls right off the tongue. https://davenemetz.com/inverted-curiosity-pyramid/
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