early stage DevRel has basically been on my mind my entire DevRel career. when you are in DevRel at an early stage company, it can be hard to nail down the company goals and their relationship with your work. (1/5)

these goals exist, whether you know it or not. things are moving fast! sometimes it even feels out of your "lane" to ask about them if they aren't obvious. but this work is so critical for your strategy work. which you should def be doing! (2/5)

I've been experimenting with everything from the AAARRRP DevRel Strategy Framework (thanks to @leggetter) to Libby boxes (thanks to @mary_grace) and honestly, literally everything comes back to having a clear understanding of company, not team, goals. (3/5)

so, the question is, do you know your company goals? one of the things I've done is interview the whole leadership team individually to get answers from different perspectives and learn the language to speak "DevRel" to different areas of the company. (4/5)

often I find myself just looking at words I've written down trying to make sense of them, but things really have clicked when I started picking goals in the AAARRRP framework or drawing Libby boxes. it's hard, but tools can help! (5/5)

P.S. This is also how you get other teams to work with you more and help you out -- if aligned on company goals, it is an easier "yes, I will help you with x."