There's always some baseline level of consumer startup innovation. But from time to time a disruption creates a wave of startups, as iPhone, Android, FB opening up etc did. CoVid is such a disruption but the wave it has created is quite different in nature 1/n

Most disruptions are new platforms that enable new behaviors. They create a generation of new startups, all starting around the same time, racing to create & enable these new behaviors. Mobile gaming, location based apps, always on behavior all came from smartphones 2/n

We all thought that VR, AR & audio/ @alexa99 might be such platforms. They certainly spurred new waves of startups, but they stalled for different reasons. VR and AR aren't yet at mass user scale, & audio initially lacked scalable monetization. But all 3 are changing. 3/n

What's different about CoVid is that it didn't enable a wave of startups, it accelerated a wave of startups. eComm, delivery, video conferencing, remote work/school, collaboration all had good companies and products out there already. NPS was high 4/n

Those who used these products liked them. But a lot of people weren't willing to try them. CoVid forced trial because the old ways became unsafe or not allowed. Famously, @McKinsey said that eComm penetration increased more in 3 months than in 10 years. 5/n

And because these are fundamentally good experiences, the usage will likely continue post CoVid. So rather than a new generation of companies getting born, an existing generation of companies grew much much faster, and separated themselves from their peers. 6/n

Largely these were already existing market leaders, companies like @zoom_us @DoorDash @amazon @onepeloton & @lightspeedvp portfolio companies like @Snapchat @stitchfix @outschool @lunchclubai @DlyHarvest @hungryroot. It's exciting to see these winners pull ahead! /fin