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Branding Strategy for Startups #buildinpublic
How I created (not built... that's years of hard work!) http://StartupBuilder.mba brand strategy in less than 3 hours.
A thread explaining the process + outputs to create your startup brand strategy quickly
Branding Strategy for Startups #buildinpublic
How I created (not built... that's years of hard work!) http://StartupBuilder.mba brand strategy in less than 3 hours.
A thread explaining the process + outputs to create your startup brand strategy quickly
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Why have a brand strategy?
- Distinguish your brand from the competition
- Have the criteria for strategic decision-making. If you are not sure about one strategic decision: what are your values, purpose, mission, and vision?
Why have a brand strategy?
- Distinguish your brand from the competition
- Have the criteria for strategic decision-making. If you are not sure about one strategic decision: what are your values, purpose, mission, and vision?
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- Humanize your brand and better connect with customers with a purpose.
- Provide consistency to customers and employees.
- Having a strong brand is one of the best moats you can build.
- Having a strong brand attracts better talent.
- Humanize your brand and better connect with customers with a purpose.
- Provide consistency to customers and employees.
- Having a strong brand is one of the best moats you can build.
- Having a strong brand attracts better talent.
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Before performing the brand sprint, I ideated a name following the purpose brand principles: create a name and a brand that embraces the "Job-To-Be-Done" + purpose you are making for your customer.
Learn more https://link.medium.com/8HgzkLgKDbb
Before performing the brand sprint, I ideated a name following the purpose brand principles: create a name and a brand that embraces the "Job-To-Be-Done" + purpose you are making for your customer.
Learn more https://link.medium.com/8HgzkLgKDbb
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With this name and almost random brand colors+font I validated http://StartupBuilder.mba and built it just after having sales.
After 3K$ sold and 70 customers, I decided it was time to work on the brand strategy. So let's start with the branding sprint
With this name and almost random brand colors+font I validated http://StartupBuilder.mba and built it just after having sales.
After 3K$ sold and 70 customers, I decided it was time to work on the brand strategy. So let's start with the branding sprint
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To perform the brand sprint, get into a room with your marketing team or cofounder, or somebody that might help you with a different perspective than yours. Expect 3 hours of the workshop.
Let's have a look at the steps with examples.
To perform the brand sprint, get into a room with your marketing team or cofounder, or somebody that might help you with a different perspective than yours. Expect 3 hours of the workshop.
Let's have a look at the steps with examples.
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20 years Plan Session - 15 minutes
It's crazy right? No, you are not doing a plan. that's not the point.
This exercise intends is to think long-term to see if the brand you are strategizing can last tens of years.
20 years Plan Session - 15 minutes
It's crazy right? No, you are not doing a plan. that's not the point.
This exercise intends is to think long-term to see if the brand you are strategizing can last tens of years.
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What, How, Why Session - 30 minutes
If you read about these terms, you will find different opinions on the meanings. I've followed the why, what, and how rule framework @simonsinek
Think and write Why (purpose), what (vision), how (mission).
What, How, Why Session - 30 minutes
If you read about these terms, you will find different opinions on the meanings. I've followed the why, what, and how rule framework @simonsinek
Think and write Why (purpose), what (vision), how (mission).
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Why - StartupBuidler Purpose
"We believe human progress can and should be accelerated. And we believe we can do that bringing the same opportunities to everybody in the world to innovate."
Why - StartupBuidler Purpose
"We believe human progress can and should be accelerated. And we believe we can do that bringing the same opportunities to everybody in the world to innovate."
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What - vision
"We will enable at least 10,000 worldwide innovators to accelerate their startup journey via validation and better decision-making."
What - vision
"We will enable at least 10,000 worldwide innovators to accelerate their startup journey via validation and better decision-making."
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How - Mission
"To be the most accessible way for innovators to make better, well-informed, and efficient decisions on their ideas. Driving you to success or pivot as quickly as possible."
How - Mission
"To be the most accessible way for innovators to make better, well-informed, and efficient decisions on their ideas. Driving you to success or pivot as quickly as possible."
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Top Three Values Session - 30 minutes
Brainstorm and pick the top three values.
This will help in the future to align decision-making in your company and build your culture.
Should be something that you really care about!
Top Three Values Session - 30 minutes
Brainstorm and pick the top three values.
This will help in the future to align decision-making in your company and build your culture.
Should be something that you really care about!
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List with 500 Values to help you think https://www.threadsculture.com/core-values-examples.
StartupBuilder's values:
Speed
Integrity
Method
Inclusion
Growth-Mindset
Passion
List with 500 Values to help you think https://www.threadsculture.com/core-values-examples.StartupBuilder's values:
Speed
Integrity
Method
Inclusion
Growth-Mindset
Passion
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Top Three Audiences Session - 30 minutes.
If you've done your homework with the idea validation, you should know it already.
Think about your top 3 customer segments or influencers/references in the market you want to partner with to help you reach your final buyer.
Top Three Audiences Session - 30 minutes.
If you've done your homework with the idea validation, you should know it already.
Think about your top 3 customer segments or influencers/references in the market you want to partner with to help you reach your final buyer.
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Our output (roughly, as this is not an exercise to deeply define the audience):
- First time founders
- Makers/Indiehackers
- Venture Studios
- Universities
Our output (roughly, as this is not an exercise to deeply define the audience):
- First time founders
- Makers/Indiehackers
- Venture Studios
- Universities
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Personality Sliders Session - 30 minutes
Use a whiteboard to position your company’s “sliders” between pairs of brand extremes.
Elite vs Mass Appeal
Serious vs playful
Conventional vs Revel
Friend vs Authority
Mature+Classic vs Young+Innovative
Personality Sliders Session - 30 minutes
Use a whiteboard to position your company’s “sliders” between pairs of brand extremes.
Elite vs Mass Appeal
Serious vs playful
Conventional vs Revel
Friend vs Authority
Mature+Classic vs Young+Innovative
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Competitive Landscape Session- 30 minutes
Draw a 2x2 matrix:
- “Classic” to “Modern”
- “Expressive” to “Reserved”
Position the competition in the matrix
Position your company in the matrix.Try to do it in a free quadrant or not too close to your competition
Competitive Landscape Session- 30 minutes
Draw a 2x2 matrix:
- “Classic” to “Modern”
- “Expressive” to “Reserved”
Position the competition in the matrix
Position your company in the matrix.Try to do it in a free quadrant or not too close to your competition
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Double-check: Look back at the rest of the sprint exercises.
Does this placement make sense for your 20-Year Roadmap, What How Why, Values, Audience, and Brand Sliders?
Double-check: Look back at the rest of the sprint exercises.
Does this placement make sense for your 20-Year Roadmap, What How Why, Values, Audience, and Brand Sliders?
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Here an step-by-step article from the brand sprint inventors @jakek https://library.gv.com/the-three-hour-brand-sprint-3ccabf4b768a
Here a @MiroHQ template https://miro.com/templates/brand-sprint/
Here an step-by-step article from the brand sprint inventors @jakek https://library.gv.com/the-three-hour-brand-sprint-3ccabf4b768a Here a @MiroHQ template https://miro.com/templates/brand-sprint/
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After this process, you should be ready to share your strategy with a designer to help you show this brand personality and strategy with visuals:
- Have branding guidelines (colors, fonts, and others).
- Design a logo
- Design marketing assets
After this process, you should be ready to share your strategy with a designer to help you show this brand personality and strategy with visuals:
- Have branding guidelines (colors, fonts, and others).
- Design a logo
- Design marketing assets
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In just 3 hours, you've created strategic criteria to drive your company decisions:
- New hires should be aligned with values and purpose.
- Strategic decisions should be aligned with vision, mission, purpose. Lead by example.
- Identity Marketing
- Company policies
...
In just 3 hours, you've created strategic criteria to drive your company decisions:
- New hires should be aligned with values and purpose.
- Strategic decisions should be aligned with vision, mission, purpose. Lead by example.
- Identity Marketing
- Company policies
...
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Thank you for reading the full thread. If you think it is useful, please help your audience and me sharing the post.
Feel free to Ask Me Anything. Happy to help!
Thank you for reading the full thread. If you think it is useful, please help your audience and me sharing the post.
Feel free to Ask Me Anything. Happy to help!
