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If You Want to Be Successful in 2021, a Personal Brand Is Important.
People connect with people, not with brands.
Building a personal brand is the most powerful marketing strategy you can apply.
(A thread)
People connect with people, not with brands.
Building a personal brand is the most powerful marketing strategy you can apply.
(A thread)
1/ The Internet Allows 8 Billion Monopolies
Whether you’re building the next unicorn, working towards a successful solopreneurship, or working for a thriving company, investing in your personal brand has never been more important.
Whether you’re building the next unicorn, working towards a successful solopreneurship, or working for a thriving company, investing in your personal brand has never been more important.
2/ Building a personal brand is the most powerful content strategy you can have.
Having no brand and no online presence puts you in oblivion 10 times faster than before.
Having no brand and no online presence puts you in oblivion 10 times faster than before.
3/ Your Unique Content Is Your Marketing Strategy
Nobody beats you at being you.
There’s always room for better or different. Be an edge case and share your message with the world.
You want to be the only person in the world who does what you do.
Nobody beats you at being you.
There’s always room for better or different. Be an edge case and share your message with the world.
You want to be the only person in the world who does what you do.
4/Invest in your personal monopoly.
The Internet has never made it easier to upskill yourself.
To make it in life, it boils down to the following 2 options:
1. Make yourself useful
2. Make yourself scarce
The Internet has never made it easier to upskill yourself.
To make it in life, it boils down to the following 2 options:
1. Make yourself useful
2. Make yourself scarce
5/ Once You Have the Media, You Have the Pipes
Your content allows you to test whatever you want.
Building a personal brand gives you the ultimate possibility to put out your content whenever you want.
Aim to be 1% better every day and let the results compound.
Your content allows you to test whatever you want.
Building a personal brand gives you the ultimate possibility to put out your content whenever you want.
Aim to be 1% better every day and let the results compound.
6/ Your content is the product of your beliefs and ideas.
It has never been easy to share your work.
While you sleep, it travels the world.
Great content should provoke thoughts. If a piece of content provokes one reader’s thoughts, it will for the masses.
It has never been easy to share your work.
While you sleep, it travels the world.
Great content should provoke thoughts. If a piece of content provokes one reader’s thoughts, it will for the masses.
7/ Your Content Becomes the Product
It's easy: You put out content, the content gets traction. You create a product to fulfill the needs of your audience. You create content about the fact that you’ve solved problem X.
Jack Butcher does this superb: https://twitter.com/jackbutcher/status/1299396273397796864?s=20
It's easy: You put out content, the content gets traction. You create a product to fulfill the needs of your audience. You create content about the fact that you’ve solved problem X.
Jack Butcher does this superb: https://twitter.com/jackbutcher/status/1299396273397796864?s=20
8/ Bring Your Own Pipes
Growing an online following isn’t rocket science.
To successfully build a personal brand, you’ll need:
1. Rented media - to gain traction
2. Owned media - to monetize your audience
The power of having free access to your audience anytime is priceless.
Growing an online following isn’t rocket science.
To successfully build a personal brand, you’ll need:
1. Rented media - to gain traction
2. Owned media - to monetize your audience
The power of having free access to your audience anytime is priceless.
9/ A Vanity Metric for Deeply Insecure People
Followers are nice, but they don’t pay the bills.
You can build a business from superfans alone. Always be appreciative of them, because you’re lucky to have them.
A personal brand allows you to monetize your audience one day.
Followers are nice, but they don’t pay the bills.
You can build a business from superfans alone. Always be appreciative of them, because you’re lucky to have them.
A personal brand allows you to monetize your audience one day.
10/ Following ≠Audience. Audience ≠Community.
Building an audience takes effort and time.
Growing it to the next level requires even more work. A community is the holy grail.
The one is passive, the other is active.
Building an audience takes effort and time.
Growing it to the next level requires even more work. A community is the holy grail.
The one is passive, the other is active.
11/
If you want to read more content on personal branding, digital marketing, and entrepreneurship, subscribe to my free email list. Link in my bio.
Hope to see you there :)
If you want to read more content on personal branding, digital marketing, and entrepreneurship, subscribe to my free email list. Link in my bio.
Hope to see you there :)
