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My old playbook of building products wasn’t working
Why?
Building for a vague audience
Building in a silo
Aiming for perfection in v1
Swinging for boom or bust
No community angle
It cost me 1.5 years but finally, my new playbook is here
(A thread)
Why?
Building for a vague audience Building in a silo Aiming for perfection in v1 Swinging for boom or bust No community angle It cost me 1.5 years but finally, my new playbook is here
(A thread)
Build for a specific niche audience Sounds easy but harder to focus down to a small tight group
Your product vision could be everybody but your v1 should be a tight buzzing group of audience
Ideally within your reach (Ex: makers, creators, founders for me)
Build in public: I dreaded sharing imperfect work in public but learned people are more interested in how I think/how I make decisions than showing them just the glossy end product.Include them early, share updates, build a real time narrative but aim for a perfect story
Aim for resonance in v1Don’t try to make your MVP a masterpiece. Just enough to get a taste and “complete the loop”
Use no-code or just do things that don’t scale early on you have a scrappy functioning product
Build something 10 users will use and ship it fast
Greatness is not a one time act, it’s a habit Get feedback, observe how people use your product, gather small wins, iterate in public & earn leverage https://twitter.com/naval/status/1245092969214029824
In 2020, if you are building a new product w/o an early beta community, you are doing it wrong In a world of abundance and no-code, anyone can clone you in a day.Your only MOAT is the people who trust you and love your journey/product
Get them together, build community!
These are my leverage lessons I learned the hard way.
RT for reach & reply if you have questions :)
I hope this thread will add value to a maker/creator/founder who needs to hear this today
RT for reach & reply if you have questions :)
I hope this thread will add value to a maker/creator/founder who needs to hear this today
