Read on Twitter
New report out which looks back at last year's General Election.
There are some fascinating tit-bits in there.
My five favourite... https://twitter.com/OpiniumResearch/status/1338786206126125056
There are some fascinating tit-bits in there.
My five favourite... https://twitter.com/OpiniumResearch/status/1338786206126125056
1 - Unlike 2017, Labour's manifesto really didn't poll well, showing the limitations of just throwing out loads of populist policies.
Most of their policies were either seen as unachievable things people liked, or worse, achievable things people didn't.
Most of their policies were either seen as unachievable things people liked, or worse, achievable things people didn't.
2 - There are well-documented reasons why the Lib Dems underperformed, but one of which was Swinson's bad performance at the Leaders' Question time.
Her approval dropped dramatically after that.
(h/t to @MattSingh_ who spotted this at the time)
Her approval dropped dramatically after that.
(h/t to @MattSingh_ who spotted this at the time)
3 - Corbyn lagged behind Johnson on almost all attributes. The only one he was ahead on was "in touch with ordinary people" but not by much.
This wasn't a "head" Vs "heart" election, it was "head and heart" Vs "nothing".
This wasn't a "head" Vs "heart" election, it was "head and heart" Vs "nothing".
4(a) - Having said that, Johnson *really did* have a bad final fortnight.
The Tories poll lead dropped (from +19 in week 3, to +12 in our final poll) and Johnson's lead on Best PM shrunk.
The Tories poll lead dropped (from +19 in week 3, to +12 in our final poll) and Johnson's lead on Best PM shrunk.
4(b) - Unsurprisingly, the main reason was the Johnson "phone incident" with 11% saying it was the main story they noticed.
Labour had problems as well, but these stories cut through less.
Labour had problems as well, but these stories cut through less.
5 - Basically nobody felt good about the election.
Whichever group you look at, most people are using negative words. "Frustrated" and "anxious" come top among most voter groups.
Whichever group you look at, most people are using negative words. "Frustrated" and "anxious" come top among most voter groups.
