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One year ago, we established @balloonplatform's Customer Advisory Board! It has been among the most impactful, best decisions that we’ve made as a founding team. I always get questions from other founders about the structure, benefits, etc. Highlights here. Hope it helps! 1/
Establish clear goals and set expectations. We sent email invites to customers and outlined goals, expectations, and the benefits of joining the board. The main goal of our CAB is to drive better business outcomes and ROI for our initial champion and their team/company!
Joining our CAB is a flexible commitment, and we work to build community with CAB members. Meeting in-person (Zoom this year!) and running quarterly flights on @BalloonPlatform to capture needs, experiences, feedback, and ideas from our customers.
Your customers want you to be successful and they want to help you get there! The worst feedback is no feedback. If customers need and love your product, then they will invest the time to share their input and ideas because they want you to grow and get better and better.
Our CAB has given us a direct line to our user base and has illuminated insights into the customer experience, both of which help us make better decisions and ultimately drive higher ROIs for everyone.
A Customer Advisory Board is more than the sum of its parts. A CAB adds a layer of advantage for our team. On their own, each member brings a distinct set of skills and a unique perspective, but together, their wisdom is cumulative.
@BalloonPlatform is a horizontal product, and our customers cut across industries, org size, and business lines. Our customers are also all informed and confident leaders, so bringing everyone together creates a supercharged community of peers that we can’t get anywhere else.
We’re so grateful for our incredible Customer Advisory Board. Nothing is more valuable than hearing from our customers.
Here's a post with more best practices, benefits, and learnings about creating a Customer Advisory Board: https://blog.getballoon.com/meet-the-balloon-customer-advisory-board
Have you started a CAB? Any best practices to share? Any questions we can answer? Share here! 
