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How to Quickly Assess Backlink Quality for SEO
(aka How to Build Links You Won’t be Ashamed of)
A THREAD…
(aka How to Build Links You Won’t be Ashamed of)
A THREAD…
1. The two main reasons you should care about link quality is to:
1) Spread around that sweet link juice
2) Weed out any junk links
1) Spread around that sweet link juice
2) Weed out any junk links
2. Backlink quality is not a single metric.
Which is why we check 20+ criteria.
Which is why we check 20+ criteria.
3. This is OUR opinion on what makes a good link (one you actually want pointing at your site or your clients).
4. When we look at what makes a *good* link, we look at the following:
Domain and Hosting Details
Core Metrics
Site History and Trends
Manual Content Review
Domain and Hosting Details Core Metrics Site History and Trends Manual Content Review
5. 
Domain and Hosting Details
Dangerous sites are eliminated by analyzing critical factors like:
DNS and A record
Uses SSL / https
Hosting country
No hyphens in domain name
English TLD and language
No poker, pills, adult sites
Domain and Hosting DetailsDangerous sites are eliminated by analyzing critical factors like:
DNS and A record Uses SSL / https Hosting country No hyphens in domain name English TLD and language No poker, pills, adult sites
6. 
Core Metrics
Domains must meet the following metrics:
Indexed pages: >10
Organic Traffic: 100/mo+ (minimum)
Ref. Domains: >50
DR: 10+
DA: 10+
TF to CF ratio
Traffic origin (>50 from country of origin)
Core MetricsDomains must meet the following metrics:
Indexed pages: >10 Organic Traffic: 100/mo+ (minimum) Ref. Domains: >50 DR: 10+ DA: 10+ TF to CF ratio Traffic origin (>50 from country of origin)
7. 
Site History & Trends
To weed out bad sites, we check for:
No penalizations or expirations
No wild swings in traffic or links
Traffic trending up
Ref. domains trending up
Ref. domain anchors
Ref. domain types (real, quality sites)
Site History & TrendsTo weed out bad sites, we check for:
No penalizations or expirations No wild swings in traffic or links Traffic trending up Ref. domains trending up Ref. domain anchors Ref. domain types (real, quality sites)
8. 
Manual Content Review
Finally, we manually review 5 – 10 recent posts to check:
Last updated <30 days
No anchor text abuse
No links to poker, pills or adult
Less than 50% paid posts
No obvious PBN designs
Readability
Relevance
Authors
Manual Content ReviewFinally, we manually review 5 – 10 recent posts to check:
Last updated <30 days No anchor text abuse No links to poker, pills or adult Less than 50% paid posts No obvious PBN designs Readability Relevance Authors
9. Spoiler:
There’s no real secret here.
Just plain old research, some hefty manual reviews, and a sprinkling of years and years of trial and error.
There’s no real secret here.
Just plain old research, some hefty manual reviews, and a sprinkling of years and years of trial and error.
10. Want more detailed steps for doing these quality checks yourself + a FREE checklist?
Read the full post here: https://loganix.com/backlink-quality/
Read the full post here: https://loganix.com/backlink-quality/
