Building foundations apply to all parts of life.

Building an online following is no different.

Let me explain

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Start building your following in one place.

This is part of your foundation.

Social media allows you to get your message out to a broader audience quicker.

You’ll never be able to grow all platforms at once.

So focus on one account.
As you build this following you want to direct them to a newsletter.

Put it a link in your Bio.

Occasionally post about your newsletter and the benefits.
While you’re building this first account, you need to be sending weekly emails to your email list.

This can be further details of what you’re sharing on this first account or something different.

However the niche should be the same.
Once you have an account with a solid following, it’s time to focus on a different platform.

While still maintaining good content on the first account.
But you want to focus the majority of your time on the second platform.

This allows you to increase your reach.
On the second platform, you’re using the same strategy.

Link to newsletter in the bio, while talking about the newsletter occasionally.

This builds the second part of your foundation.

You still need to be sending weekly to your email list.
Now you have two good foundational accounts feeding your newsletter with new subscribers.

Continue to put out good content on the 2 social accounts and nurture your email list.

This is full foundation to your business.
This foundation is the key to open the doors to money.

You have 3 great ways to reach followers.

Now you can direct all 3 to one place.

This place could be:
-blog
-ecom
-podcast
-new brand

It’s up to you.
To recap.

This is a long term strategy to get you to freedom.

You should have more than enough following to do anything you set out to do.

It’s up to you to build the foundation to freedom.
If you found some value in this thread.

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You can follow @chadaunderwood.
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