I don’t understand why people go crazy for fancy expensive SEO tools.

I just use Google search autocomplete to find content ideas and keywords, and this has worked really well for me.

Here's how I do it:

I just type a big keyword and then the letter “a”...
Then, I’ll try with a few other letters of the alphabet.

Typing “b”, and “c”, and “d”, etc:
Another thing I’ll do is stick my cursor in the middle of a query:
If I'm really feeling frisky, I'll start typing questions like “why”, “how”, “when”, etc:

What are people asking Google??
After doing this for about 5 minutes, I’ll have more insights on what people are searching for than any fancy keyword tool could give me.

Then I’ll pick one idea and get to work...

That's it!
I think most people overthink SEO.

Finding content ideas *quickly* and taking action right away is one of the guiding principles of the Lean SEO framework I've been working on: http://starterstory.com/lean-seo 
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