Humans ain’t rational

know this when creating an offer

Here’s an example in mind

For a digital product

Ebook = $57

Ebook, Video = $97

Ebook, Video & Spreadsheet = $197

Ebook, Video, Audio & Spreadsheet = $297

you would think giving people this much options = more sales

but nah

the brain looks for shortcuts more often and hates exercising brain power on decisions

we freeze when we have to process too much info

4th option looks like a no brainer in the order of selection right?

but because there’s too many options you’d see a drop in sales

now imagine there were only three options

ebook = $57

ebook, video & audio = $197

ebook, video, audio & spreadsheets = $297

now there are anchors and lesser options

You should see more sales in between the last two than the first option

why?

Value stack and perception

when next you’re creating your offers as a course creator

ask yourself

am I applying logic to get people to buy and act now

or am I digging deep at the emotional hot buttons they have

humans aren’t rational

Know this and milk it as much as you love