Humans ain’t rational
know this when creating an offer
Here’s an example in mind
For a digital product
Ebook = $57
Ebook, Video = $97
Ebook, Video & Spreadsheet = $197
Ebook, Video, Audio & Spreadsheet = $297
you would think giving people this much options = more sales
know this when creating an offer
Here’s an example in mind
For a digital product
Ebook = $57
Ebook, Video = $97
Ebook, Video & Spreadsheet = $197
Ebook, Video, Audio & Spreadsheet = $297
you would think giving people this much options = more sales

but nah
the brain looks for shortcuts more often and hates exercising brain power on decisions
we freeze when we have to process too much info
4th option looks like a no brainer in the order of selection right?
but because there’s too many options you’d see a drop in sales
the brain looks for shortcuts more often and hates exercising brain power on decisions
we freeze when we have to process too much info
4th option looks like a no brainer in the order of selection right?
but because there’s too many options you’d see a drop in sales
now imagine there were only three options
ebook = $57
ebook, video & audio = $197
ebook, video, audio & spreadsheets = $297
now there are anchors and lesser options
You should see more sales in between the last two than the first option
why?
Value stack and perception
ebook = $57
ebook, video & audio = $197
ebook, video, audio & spreadsheets = $297
now there are anchors and lesser options
You should see more sales in between the last two than the first option
why?
Value stack and perception
when next you’re creating your offers as a course creator
ask yourself
am I applying logic to get people to buy and act now
or am I digging deep at the emotional hot buttons they have
humans aren’t rational
Know this and milk it as much as you love
ask yourself
am I applying logic to get people to buy and act now
or am I digging deep at the emotional hot buttons they have
humans aren’t rational
Know this and milk it as much as you love