From 0 to 200 followers, in two weeks, with three threads.

Here is how I did it.

10 hacks to grow your audience on Twitter.

#Entrepreneurship #growthhack #buildinpublic

[1a] Let's debunk a common myth.
It's not necessary to post daily to grow your audience

Especially when you start, inspirational tweets are not optimal

You will most likely start with a small # of followers, and people won't necessarily like/retweet your content

[1b] Why I did it wrong.

Here are the stats for a short and inspirational tweet when you just have a few followers.

I didn't do anything to promote/distribute it.

It took me about 20 seconds to write it (since I was reading the book of @morganhousel)

[1c] Quality always beats quantity

My tweets are value-driven. I spread them over different marketing channels (Reddit, Facebook)

They take an hour to write, and an hour to distribute.

Here are the results!

[1d] Conclusion: Spend your time where it matters.

80% of the results are coming from 20% of the input (Pareto rules).

I focus ONLY on the 20% of input necessary to grow this account.

The 80% left (daily thoughts) will be allocated later.

Quality > Quantity

[2a] Be consistent. No matter what happens.

Today, I'm really tired. I don't have any energy left.
But Sunday is the Sunday Thread.

And whatever happens, I'll not break that rule.

Why? Because my community expects something on Sunday. Not a BS tweet. Real content. Value.

[2b] Think about content ideas during the week.

Check what is trendy. Get inspired by other Twitter accounts.

Understand the worries of people. Their Challenges.

Not only you will discover new business ideas, but you will write content that resonates with them.

[2c] Don't recycle content of other tweets without mentioning the author.

Not only it's wrong, but people will notice it.

[2d] Instead, interact with the authors.

Quote them and add your thoughts to what they wrote.

You will make new friends, learn a ton, and discover new opportunities.

[3] Make your tweets nice, relatable, and implementable

@uxblake wrote something amazing this week about that

Your tweets must be"
+ Shareable
+ Beautiful
+ Relatable
+ Emotional
+ Laughable
+ Functional
+ Implementable"

This is a checklist I'm using in my weekly threads

[4a] Nobody wants to hear you brag about your last million in sales.

People want to know what you've done to reach it.

Be transparent. Be open. Be vulnerable.

Sharing your best hacks won't make them lose their value. Don't be afraid.

[4b] Lastly, make sure you provide a lot of value so people won't have any other choice than SMASHING THE LIKE BUTTON (thanks @GrahamStephan).

Not because they necessarily want to endorse you.

But because they will do everything to keep your piece of content.

[5] Don't overuse hashtags

Have you noticed that some users are automatically liking what you're doing?

That's not because they read your content

They simply have a bot.

A like/retweet of a bot isn't worth anything

The most popular accounts never use hashtags

[6a] Don't be a perfectionist.

People are going to read your tweet in 20 seconds.

As such, nobody cares if you're using a word repeatedly.

As such, "as such".

[6b] If you're not convinced, let me tell you this!

My gf offered me some placemats

The designer didn't even bother to replace the lorem ipsum on the text boxes

Nobody noticed

Not even the people that purchased it
{Nw sweety I still love u. They're nice}

[7] People don't want to read theoretical stuff.
They want the practical shit.

As much as you can, share your stats if it's relevant.

Be open.

That's what I love with the #buildinpublic movement. To know more about it, read the best newsletter led by @thisiskp_ (love u)

[7] Like in Business, tweeting is about testing hypotheses. At least, at the beginning

Try everything, and see what works

Try to make sure you have your own style. Good example: @jackbutcher . He has his own identity.

Make sure people can identify you by a simple tweet.

[7b] I found my "niche" with my Sunday threads.

Still working on the brand identity.

*Opening Adobe Illustration, pressing "CMD+N"*

[8] Recycle. Make sure your tweets are so good that they could be used in an article and/or nurture your existing content.

I'm going to republish on http://www.thechecklist.io  my best tweets + Add the content to The Checklist.

Build once. Sell twice. (thanks @brandonthezhang)

[9a] DISTRIBUTE YOUR TWEETS.

And when you think you're done, KEEP DISTRIBUTING THEM.

You're new to this game. As I am.
I don't expect people to read me, except if I shout hard enough to be heard.

[9b] Leverage existing platforms.

I love and use Reddit, Facebook, @ThreadOkApp, and @ZestisApp for that purpose.

You can also use slack groups, Hacker news, and @IndieHackers (<3)

Don't spam. Make sure it's relevant for them.

[9c] Do A/B testing.

You can "promote" your tweet/article on Reddit with two different titles and have a 10/1 ratio of upvotes depending on the title.

[10a] Don't be too focused on the # of followers. It does not really mean anything

You could buy 10k followers but have a crappy engagement rate. That's not what you want

Tbh, I'm blocking anyone that follows me with a fake account. I have nothing to offer them, and vice versa

[10b] Instead, focus on value.

Give your audience/community value.

Don't try to create a Twitter account for the sole purpose of selling something. Share because you like to do it.

Otherwise, having followers it's just good for the ego.
Spoiler: it doesn't last.

Lastly, there is no real hack. Only good work pays off.

Tbh, I just put that on the description because it drives engagement. It's part of A/B testing.

Always remember: Keep pushing.
Success doesn't occur overnight.
Be consistent, and believe in yourself.