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How Beyoncé’s self titled changed the music industry: A THREAD
Beyoncé’s self titled album was surprise released on Friday December 13th,2013 unlike usual album releases on Tuesday’s
Due to its unusual release date it had less days to record the first “week” sales for her album
Due to its unusual release date it had less days to record the first “week” sales for her album
BEYONCÉ ended up selling 828K copies and became the 2nd best selling album by a female artist in 2013 in only 18 days
At that time it also became the fastest selling album in iTunes history
At that time it also became the fastest selling album in iTunes history
After BEYONCÉ’s release billboard had a 7 month negotiation on switching the album tracking week to start from Friday’s
This was not only due to piracy issues but consumers also wanted weekend releases for music
This was not only due to piracy issues but consumers also wanted weekend releases for music
BEYONCÉ’s massive financial success and positive response from consumers helped in pushing forward the idea of Friday releases
This effect is even seen till today as Friday is regarded as new music day world wide and this is credited to Beyoncé’s risky move by initiating this change
Beyoncé is also credited for re popularising surprise releases in music and till today surprise releasing music is referred to as “pulling a Beyoncé”
Her motivation for surprise releases as she put it
“There’s so much that gets in between the music,the artist and the fans”
“There’s so much that gets in between the music,the artist and the fans”
Beyoncé’s album focused era also forced consumers to buy the album as a whole on iTunes which resulted in more people being interested in listening to the album from start to finish
“You had to experience the album as one whole sonic experience the way people used to”
“You had to experience the album as one whole sonic experience the way people used to”
BEYONCÉ was also a visual album which is included with the purchase of the audio on iTunes
This also made the album an “immersive experience” as Beyoncé found to be “lost in pop music”
This also made the album an “immersive experience” as Beyoncé found to be “lost in pop music”
A mainstream artist like Beyoncé having a commercially successful yet critically acclaimed album showed consumers that both acclaim and commercial success can go hand in hand without cutting corners
So that’s how Beyoncé’s self titled album changed the game with that digital drop
Thanks for going through the thread!
Today is BEYONCÉ’s 7th anniversary so let’s listen to it to celebrate!
https://open.spotify.com/album/2UJwKSBUz6rtW4QLK74kQu?si=f7kDHfhgSY60LLnJ5855SA
Today is BEYONCÉ’s 7th anniversary so let’s listen to it to celebrate!
https://open.spotify.com/album/2UJwKSBUz6rtW4QLK74kQu?si=f7kDHfhgSY60LLnJ5855SA
